mobile apps Reports from MIDiA Research

Karaoke app user deep dive

Mark Mulligan

November 2021

apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany, France, Sweden, Brazil, South Korea. All country level samples were nationally representative with a 1,000 sample in each market.

MIDiA Research Predictions 2017
The Year Of The Platform

Cover image for MIDiA Research Predictions 2017

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2016

Streaming

Streaming Music

Paid Content

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Mark Mulligan

November 2016

digital natives

apps

mobile apps

Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands, such as Viacom and CBS, desperate to reach young audiences on their own turf.

Next Generation TV Operators
Reconsolidation Is A-Coming

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Tim Mulligan

October 2016

mobile apps

SVOD

OTT

Nearly a decade has passed since Netflix launched its subscription video service in 2007, and the intervening nine years have seen an explosion in competing offerings. The result is adisjointed premium video experience for the digital consumer, with content fragmented across multiple siloed competing services.

Mobile Market Country Profile: France
A Maturing App Market On The Brink Of MNO Consolidation

Karol Severin

February 2016

France

mobile apps

mobile

France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow to single digits by 2020. With this shift in market dynamics, average revenue per user (ARPU) will gain importance.

MIDiA Research Predictions, 2016
Video Eats The World

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Karol Severin, Mark Mulligan and Tim Mulligan

December 2015

Streaming Music

Streaming video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

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Karol Severin and Mark Mulligan

October 2015

apps

mobile apps

mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social networks, messaging platforms are emerging as the third phase of how audiences congregate digitally.

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

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Karol Severin

June 2015

arpu

average revenue per user

mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between regions, as well as between platforms. Furthermore, the revenue mix will become more even between spend segments, as whales approach their full potential and free users’ monetization will experience its largest boom yet.

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin

April 2015

Apple

Discovery

Google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it also drives up mobile ad costs with inventory supply struggling to keep pace with demand.

The App Bubble Burst
The Coming App Economy Correction

Karol Severin

November 2014

US

UK

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits, but in the process raised the barriers to entry.

The App Superstar Economy
Dissecting the Global App Store Marketplace

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Karol Severin

July 2014

US

UK

France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are helping propel apps further into consumers’ consciousness.

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

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Mark Mulligan

July 2014

Consumer behaviour

Streaming

Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability. Consequently the digital music behaviour of Digital Natives evolves at a dramatic pace and markedly over indexes against the Digital Immigrants.

Reports: mobile apps