The App Superstar Economy Dissecting the Global App Store Marketplace
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Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are helping propel apps further into consumers’ consciousness. However, the market is not built on entirely firm foundations, with the dominance of games and the concentration of revenues in a small number of companies raising questions about longer term sustainability.
Companies mentioned in this report : Apple, Google, Rovio, Kiloo, Supercell, Mojang, SMULE, Spotify, Lady Gaga, Bjork, PocketTube, Instatube, mTube, Berliner Phillharmoniker