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The App Superstar Economy Dissecting the Global App Store Marketplace

Report by Karol Severin
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The 20,000 Foot View

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy.  A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are is helping propel apps further into consumers’ consciousness.  However the market is not built on entirely firm foundations, with the dominance of games and the concentration of revenues in a small number of companies raising questions about longer term sustainability.

Key Findings

  • The mobile app marketplace is a superstar economy, with XXX app companies accounting for XXX of the XXX top app placings, while just XXX companies account for all XXX Tyranny of Choice and the lack of effective discovery skew the app marketplace towards super hits for a small number of companies
  • The app economy is also predominately a games economy, with games titles accounting for XXX the top XXX of the top app companies are from North America while XXX are from the European Union (EU), with Sweden and Finland accounting for XXX of the EU total
  • App stores provide international access to US consumers but most EU companies have not yet tapped the opportunity: Nordic companies account for XXX of the top EU apps in North American stores
  • The US, Sweden and Japan are the three most successful app company countries, accounting for XXX of all top apps
  • Music packs a weak app punch: only XXX music apps register in the top XXX and global music app store revenues only amount to XXX million, a little over XXX of total app store revenues
  • Utility, Production and Instrument apps are the most successful music XXX consumers use apps to download music for free, rising to XXX of XXX to XXX year olds, and XXX in Brazil

Companies mentioned in this report: Apple, Google, Rovio, Kiloo, Supercell, Mojang, SMULE, Spotify, Lady Gaga, Bjork, PocketTube, Instatube, mTube, Berliner Phillharmoniker

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