The App Superstar Economy Dissecting the Global App Store Marketplace
Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client.
The 20,000 Foot View
Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are is helping propel apps further into consumers’ consciousness. However the market is not built on entirely firm foundations, with the dominance of games and the concentration of revenues in a small number of companies raising questions about longer term sustainability.
Key Findings
- The mobile marketplace is a superstar economy, app companies accounting for of top app placings, while just account for all
- The Tyranny Choice and the lack of discovery skew the app marketplace super hits for a small of companies
- The app is also predominately a games with games titles accounting for top of the top app are from North America while from the European Union (EU), Sweden and Finland accounting for the EU total
- App stores international access to US consumers most EU companies have not tapped the opportunity: Nordic companies for of the top EU in North American stores
- The US, and Japan are the three successful app company countries, accounting of all top apps
- Music packs weak app punch: only music register in the top and music app store revenues only to million, a little over total app store revenues
- Utility, Production Instrument apps are the most music apps consumers use apps to download music for free, rising to of to year olds, and in Brazil
Companies mentioned in this report : Apple, Google, Rovio, Kiloo, Supercell, Mojang, SMULE, Spotify, Lady Gaga, Bjork, PocketTube, Instatube, mTube, Berliner Phillharmoniker