Reports: Consumer behaviour

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Voice Control Devices
Early Audience Behaviours and Adoption

Zach Fuller

29 Mar 2018

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm. With impressive growth since its November 2014 release via Amazon Prime’s US customer base, the Echo and subsequent competing voice control dev...

Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

24 Apr 2017

Consumer behaviour Streaming Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws ...

Cover image for Profiling The Mobile Messaging App User

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Karol Severin

30 May 2016

Consumer behaviour messaging platforms Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the characteristics and behaviours of messaging app users.

Cover image for The Brazilian Music Consumer

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Leo Morel

8 May 2015

consumer behavior Consumer behaviour Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music streaming service Spotify only began its Brazilian activities in 2014.

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

12 Feb 2015

superfan consumer behavior Consumer behaviour

Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.

Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

12 Feb 2015

consumer behavior Consumer behaviour Music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services.

Cover image for Music Consumer Segmentation

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

18 Dec 2014

consumer behavior Consumer behaviour Music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade the music industry has come to understand importance of consumer segmentation in understanding music fans and buyers.

Holiday Gifting
Music’s Gifting Digital Double Whammy

Mark Mulligan

11 Dec 2014

consumer behavior Consumer behaviour Music consumers

The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least hopes, remain high. Yet gifting has been one of the biggest victims of the digital transition with digital gifting failing to capture the imagin...

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Mark Mulligan

16 Oct 2014

consumer behavior Consumer behaviour Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.14 for each of its one billion users per year, since the launch of Content ID in 2007.

Cover image for The Digitally Native Music Consumer

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Mark Mulligan

4 Jul 2014

Consumer behaviour Streaming Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability. Consequently the digital music behaviour of Digital Natives evolves at a dramatic pace and markedly over indexes against the Digital Immigrant...

Cover image for Decoding the Digital Consumer

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Mark Mulligan

17 Dec 2013

Consumer behaviour Music consumers Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform.