Reports: Amazon Prime

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Cover image for Streaming strongholds

Streaming strongholds
High-potential markets for global music players

Perry Gresham

11 Aug 2025

ARPU Labels Streaming

While the balance of music streamers continues to tip towards global south markets, their smaller ARPU rates limit their revenues. Meanwhile, periodic price-rises and the advent of supremium will reinforce the contributions from the West. This report highlights streaming strongholds, those markets which, underscored by high music engagement and his...

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Breaking saturation
Music streaming pricing strategy

Tatiana Cirisano and Perry Gresham

8 Apr 2025

Labels Subscriptions Streaming

Nearly two decades into the streaming era, established subscription markets like the US are approaching saturation. While growth pockets for standard subscriptions remain, the next stage is about raising average revenue per user through both price increases and user segmentation.

Cover image for Music merchandise demand

Music merchandise demand
Who, what, and where

Tatiana Cirisano

24 Oct 2024

Consumer behaviour cds Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring as new generations buy vinyl as a collectible keepsake, rather than a consumption format.

Cover image for Streaming TV meets local

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

Tim Mulligan

5 Jul 2023

Netflix Amazon Prime house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments respond to domestic concerns over the erosion of local TV and film industries and the supplanting of local cultural output.

Cover image for Livestreaming strategy in a social-video world

Livestreaming strategy in a social-video world
Work with UGC, not against it

Tatiana Cirisano

1 Jun 2023

live Amazon Prime gigs

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment super-consumers — is coming into focus. Now, as the rise of social video coincides with the return of in-person concerts and festivals, user-...

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US millennial snapshot
A looming generational blind spot

Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

Spotify YouTube Deezer

In the US, 25-34-year-olds are the music industry’s most valuable segment. Yet their relationship with streaming is tenuous. Streaming is not meeting these consumers’ need for a more social, less algorithm-driven experience. What is more, they appear most likely to give their subscriptions up.

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The attention recession
Post-peak behaviour

Mark Mulligan

22 Jun 2022

Spotify YouTube Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing growing pains for many entertainment companies.

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2020 in review
Lockdown legacy impacts on entertainment

Hanna Kahlert

24 Feb 2021

Streaming Netflix Netflix

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic circumstances have brought about a demographic dichotomy of age and income.

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2021 Predictions
The Year of the Immersive Web

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

Spotify Spotify Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

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Post-Pandemic Programming
Surviving and Thriving in the Recession

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

Apple Apple live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies. Many of the shifts that occurred during lockdown will define the new market dynamics.

Cover image for Tech Major Market Shares 2019

Tech Major Market Shares 2019
Amazon Powers Ahead

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple iTunes store Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

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Recession Impact
How an Economic Downturn Could Reshape Digital Media

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

Apple Spotify Amazon

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking the appetite for the structural reform required to right the faults in the global financial system that catalysed the slowdown.

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Sports Viewing 2018
SVOD Taking Over?

Alistair Taylor

17 Jan 2019

Willingness to pay Spotify Discovery

Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired sports rights. Against this backdrop, sports viewing in Q3 2018 was largely one of stagnation, remaining flat at 38%, while free streaming declined.

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TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

19 Nov 2018

Consumer behaviour US UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements.

Cover image for Tech Majors Market Shares Q2 2018

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Apple Spotify YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day loss in market capitalisation in the history of US stock exchanges.

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The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

Alistair Taylor

27 Jul 2018

Consumer behaviour Amazon Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disn...

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Amazon Music
The Dark Horse Comes Out Of The Shadows

Mark Mulligan

25 Sep 2017

Streaming Streaming Music Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started to enjoy its reign that Spotify came along to usurp the throne.

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TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

15 Aug 2017

Streaming US UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal , we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the Q2 2017 edition of the MIDi...

Cover image for TV Show Fandom

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

21 Jul 2017

Streaming US UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot. Social behaviour and piracy activity provide an additional source of information, but not an alternative.

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SVOD User Deep Dive
TV's Specialisation Period

Tim Mulligan

28 Jun 2017

Apple Amazon Amazon

SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall SVOD engagement. Netflix and Amazon users over-index on all SVOD consumption metrics tracked and this underlines the importance of engaging with ...

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