user experience blog by MIDiA Research

Blog: user experience

With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Blog post by Annie Langston

25 Jan 2023

Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings...

Not just music: How TikTok could enter the podcast market

Blog post by Annie Langston

2 Nov 2022

TikTok

Podcasts

gen z

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Blog post by Hanna Kahlert

23 Sep 2021

Media and Marketing

fandom

Digital

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

Music Streaming Needs a New Future

Blog post by Mark Mulligan

12 Jun 2020

Alibaba

China

fandom

While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article...

Experience Should Be Everything In 2017

Blog post by Mark Mulligan

16 Dec 2016

apple music

Deezer

design

2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017will build upon an upbeat 2016 in which the major...

Why The New Facebook News Feed Change Favours Users Over Publishers

Blog post by Karol Severin

1 Jul 2016

content publishers

facebook

Mobile content

The media (and users) have been on Facebook’s case regarding the way it ranks posts in users’ News Feeds. Claims were made about non-transparency, promoting content that makes more money for Facebook,...

Quick Take: Instagram Removes Friction For Super-Users

Blog post by Karol Severin

8 Feb 2016

audience metrics

engagement metrics

instagram

Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the...

How Freemium Games Antagonise The Mainstream

Blog post by Karol Severin

14 May 2015

freemium games

freemium vs. paid

iap

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount...