Blog: Media and Marketing - Page 29

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Reddit Has To Get Mobile Right

Karol Severin

15 Dec 2015

app monetization

mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile audience.

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Netflix Gets Ready To Disrupt TV Commissioning In 2016

Tim Mulligan

10 Dec 2015

This week, Ted Sarandos, Netflix’s head of content revealed the company’s 2016 originals pipeline. Netflix will nearly double its roster of original series from this year’s 16 to 31 in 2016. It will also build up the critical success of this year’s “Beasts Of No Nation” by releasing 10 feature films, as well as documentaries, stand – up specials and 30 children’s programmes.

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Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal of these services isn’t only about streaming or broadcasting live from anywhere.

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Google Search Lets Users Stream In-App Content: Impacts And Threats

Karol Severin

27 Nov 2015

google indexing

Google Search made two significant steps last week. Firstly, it can now search app-only content. Secondly, Google started to test streaming in-app content from the cloud, without the apps having to be installed on users phones.

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Google Play Slashes Minimum App Prices In Emerging Markets

Karol Severin

20 Nov 2015

Google Play announced new minimum app prices equating to approximately 26 cents, just over a quarter of the US and European minimums. The decision includes 17 emerging markets. ( See the complete list here ).

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Quick Take: Facebook’s Notify Builds An Ecosystem In Your Notification Feed

Karol Severin

13 Nov 2015

Facebook has launched app notification aggregator Notify. It allows users to follow a range of categories or ‘stations’ and receive notifications with relevant content from a large array of content publishers.

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Quick Take: Apple Music Comes To Android

Mark Mulligan

11 Nov 2015

As long anticipated Apple has launched the Android edition of Apple Music. I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was crucial to iPod uptake.

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MIDiA Chart Of The Week: Facebook Video

Mark Mulligan

9 Nov 2015

Chart Of The Week

Media and Marketing

The total number of videos viewed by Facebook users was 8billion a day as ofNovember 4th2015, up from 4billion in April of this year. Facebook does indeed have momentum, a momentum that will become self-perpetuating, but its scale of actual user engagement is much smaller than the headline statistics suggest.

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Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand content within the otherwise only semi-interactive environment will have on users.

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SeeSo Continues The Trend Towards Video Fragmentation

Cover image for SeeSo Continues The Trend Towards Video Fragmentation

Tim Mulligan

28 Oct 2015

The beta launch of SeeSo by Comcast owned NBC Universal this December represents a further fragmentation of the Pay TV world as the big players look to diversify and survive the consumer tsunami wrought by the digital native.

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Disney Moves Into The Subscription Business

Tim Mulligan

23 Oct 2015

Media and Marketing

Disney’s announcement that it will launch a new subscription service for the UK market is a significant moment in the media industry. The new subscription service, which will be called Disney Life, will feature content from the entertainment company’s films, books and television in a single app.

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Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Karol Severin

22 Oct 2015

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time, comfort, ‘’all ads are annoying’’ etc.

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YouTube Bets On Premium

Tim Mulligan

21 Oct 2015

native creators

YouTube’s announcement today that it is going to launched a paid subscription service on October 28th has been long anticipated and marks a significant development in the platform’s evolution. A decade on from its launch YouTube has finally taken the plunge and created a tiered subscription service.

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Snapchat’s ‘Sponsored Lenses’ And The Power Of User Generated Product Placement

Karol Severin

20 Oct 2015

mobile content monetization

mobile content strategy

Snapchat will launch a new advertising format which allows users to include popular branded content as a part of their message or selfie. Snapchat will help design stickers for brands and make them available to users.

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Why The Novel Is A Key Component Of The Multi Media Landscape

Tim Mulligan

16 Oct 2015

Perhaps the most revealing comment at MIPCOM 2015 was the one made by Nick North, the BBC Director of Audiences. He stated, that he was more concerned about losing the attention of young viewers distracted by their devices than about the new online video competitors such as Netflix.

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Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Karol Severin

15 Oct 2015

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was mostly about new user functionalities, part of the message to recruiters was that these features will further improve ways for users to manage their professional life.

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Quick Take: Twitter Ramps Up Its Video Ad Programme

Tim Mulligan

13 Oct 2015

Media and Marketing

Twitter’s announcement that it is ramping up its Amplify ad programme marks a new direction for the social media giant. Up until now Twitter has relied upon combining a publisher’s video clip with an advertiser who would then include the pre-roll ad and pay for its promotion on the platform.

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How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global operators, it will have significant implications to the whole mobile advertising industry.

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Quick Take: Too Much Demand And Not Enough Television Talent

Mark Mulligan

7 Oct 2015

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance.

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Quick Take: Been Choice, Apple Happy To Eat Its Own Lunch With Native App Adblocker

Karol Severin

7 Oct 2015

Up until now, the on going ad blocker discussion was confined to the web rather than apps. But now an upcoming VPN based adblocker Been Choice promises to block ads in native apps like Facebook or Apple News.

min read

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