Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Meta’s VR push should focus on the reality of the average consumer
Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?
Music streaming’s looming generational blind spot
Profiling Steam users A valuable gamer niche
Social platform user snapshot Q4 2022
Ad-supported video consumer snapshot Q4 2022 US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil
AI is impacting industry today; here is how it will affect culture tomorrow
Four themes that affect you, no matter what kind of games company you are
Why AI music may make fandom even more important
The AI entertainment revolution How artificial intelligence will reshape media consumption
Why TikTok is pushing YouTube into becoming the digital version of broadcast
Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents
Attention economy Reasons, not ways, to spend attention
Digital advertising reception of gamers, Q4 2022
AI accelerationism spells the end of digital entertainment’s golden era
Is the quality of games going down?
Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble
At the Grammys and Super Bowl, the last hurrah of the mainstream era
