Product Strategy | MIDiA Research

Artists – take our survey and get a free MIDiA report

Blog post by Mark Mulligan

15 Nov 2022

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up...

Is Mastodon the beginning of the social platform revolution?

Blog post by Hanna Kahlert

9 Nov 2022

social media

social platform

mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category...

Artists and managers: Help shape the future of artist services

Blog post by Kriss Thakrar

7 Nov 2022

independent artists

artists direct

Music

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed...

How DAZN is set to reboot global sports fandom

Blog post by Tim Mulligan

27 Oct 2022

DAZN

UWCL

EA Sports

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League...

Podcast creators: Your chance to help shape the future of streaming services

Blog post by Annie Langston

26 Oct 2022

survey

Podcasts

Streaming

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention...

House of spoilers: Leaks are bad for services, but good for fans

Blog post by Hanna Kahlert

26 Oct 2022

spoiler

latency video

tv shows

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific;...

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Blog post by Tim Mulligan

19 Oct 2022

Netflix

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand...

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Blog post by Tim Mulligan

4 Oct 2022

Formula One

F1

Sky

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Social media platforms are now content platforms (and not all of them are competing the same way)

Blog post by Hanna Kahlert

14 Sep 2022

social media

ugc

content

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

Amazon demonstrates the viewing power of proven content IP

Blog post by Tim Mulligan

7 Sep 2022

Strategy

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe...

Welcome to the era of attention inflation

Blog post by Perry Gresham

2 Sep 2022

attention inflation

attention recession

Peak Attention

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the...

Help shape the future of streaming services — calling all artists, podcasters, and executives

Blog post by Tatiana Cirisano

1 Sep 2022

Music creators

creator economy

creator tools

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

Attention inflation
How multitasking is reshaping the attention economy

Report by Karol Severin and Perry Gresham

31 Aug 2022

Apple

Spotify

YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

Games genre fan overlaps across entertainment

Report by Karol Severin and Kazia Rothwell

31 Aug 2022

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

The trials and tribulations of virtual reality

Blog post by Perry Gresham

26 Aug 2022

VR

virtual reality

Playstation VR

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

Hate-watching: The rise of contextual consumption

Blog post by Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

Netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

Netflix versus AMC – a tale of two fandoms

Blog post by Tim Mulligan

11 Aug 2022

Bridgerton

lean through

lean in

The last two weeks have witnessed two contrasting approaches toward the increasingly fragmented world of show fandom. First of all, it was revealed that Netflix has taken legal action against Abigail Barlow...

If the future of entertainment is niche, how does the Meta approach fit in?

Blog post by Hanna Kahlert

3 Aug 2022

Instagram

Kim Kardashian

Reels

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received,...

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

Cover image for The rise of the lean-through superfan

Report by Hanna Kahlert

29 Jul 2022

Twitch

Instagram

TikTok

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living...

Audience Insight