Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
BarbenHeimer needs to usher in media fusion to fully revitalise cinema
BE THE CHANGE Gender equity in music
Pluto TV Q4 2023 consumer deep dive
Paramount+ Q4 2023 consumer deep dive
Audiobook consumer profile A focused, engaged niche
Niche is mainstream. So… what next?
Games subscription user deep dive More is more
Social landscape Mapping the balance of platforms’ audience, features, and strategy
Superstars and their superfans Turning point
Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era
Audiobooks’ Latin explosion — a new front in the streaming wars?
Independent label survey Playing the volume game
Profiling gamers by platform
More games will need to grow time spent in 2024 – what type of research can help do it?
Music x Climate
The coming sports monetisation revolution
Squid Game: The Challenge - successfully spinning new content from existing IP
Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry
