Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music merchandise and ticket buyer survey Raising the bar
Device usage trends across social platform users Drilling into the details
Creator franchise profile From social channels to entertainment ecosystems
AI and consumer creation The superfan factor
From fans to superfans | What’s missing from the games industry
From fans to superfans What’s missing from the games industry
Splice x MIDiA Sounds of 2026 House on the rise
Audio creator survey 2025 Mastering a digital landscape
Why ignoring creator wellbeing is a financial risk for the creator economy
AI music creators: music’s superfans
Brands and social TV: The next big entertainment power move
The global appeal of radio Why audiences are still listening
The new gaming economy: Why gamers are buying less but playing more
Beyond listening: What podcast libraries can tell us about consumer identity
Decoding the video creator economy’s potential at IBC2025, Amsterdam
Beyond the screen How and why gaming merch and collectibles fuel fandom
Calling all audio creators: Shape the future of the industry and get a chance to win $100!
Music consumer behaviour Q1 2025 Mixed signals
