Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the screen How and why gaming merch and collectibles fuel fandom
Calling all audio creators: Shape the future of the industry and get a chance to win $100!
Music consumer behaviour Q1 2025 Mixed signals
Is in-game advertising the next frontier for PC and console games?
Songwriter survey 2025 Reinvention
The ‘pure’ songwriter is disappearing – and it’s everyone’s problem
MIDiA Music Creator Survey 2025
India market focus A fandom and AI-forward online population
The age of the premium content creator is here – but will audiences buy into it?
2024 audio consumer profile Habits, platforms, and personas
Social audiences are fragmenting Social platform user profile
Music discovery is not dead, just evolving – the industry needs to evolve with it
Where do you stand on AI’s transformation of the video creator economy?
Has music reached peak fragmentation?
Germany media consumption Q4 2024 Growth potential on all fronts
UK media consumption Q4 2024 A mature market with niche growth prospects
Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool
Podcasts as a key information source Implications for media companies
