Product Strategy | MIDiA Research

Songwriters, we want to hear from you – take our survey!

Blog post by Fernanda Balzaretti

13 May 2024

Songwriters are the backbone of the music industry; however, they are rarely in the spotlight. As with the rest of the industry, songwriters have seen their workflows and income sources turned upside down...

Cutting through the clutter: why an analogue revival is inevitable

Blog post by Hanna Kahlert

9 May 2024

AI

Digital

analogue

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

Niche is mainstream
How scenes, niche aggregators, and creators will reshape entertainment

Report by Hanna Kahlert

25 Apr 2024

Audience Insight

As niche officially becomes mainstream, the entertainment industry faces a delicate balance. Audiences are losing interest in broad, mainstream propositions, but hyper-personalised niches are inherently...

MIDiA Research Panel Creator Survey
2023

Cover image for MIDiA Research Panel Creator Survey

Report by Kazia Rothwell

21 Mar 2024

Audience Insight

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings...

BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Blog post by Tim Mulligan

13 Mar 2024

BarbenHeimer

oppenheimer

barbie

In many ways the 96th Academy Awards was positioned as the critical confirmation of last year’s double blockbuster performances of Oppenheimer and Barbie . Collectively, these titles generated $2.4 billion...

Pluto TV Q4 2023 consumer deep dive

Report by Tim Mulligan

7 Mar 2024

Audience Insight

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Paramount+ Q4 2023 consumer deep dive

Report by Tim Mulligan

1 Mar 2024

Audience Insight

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Niche is mainstream. So… what next?

Blog post by Hanna Kahlert

29 Feb 2024

niche

entertainment

trends

Entertainment industries today are navigating two contrasting pressures. On the one side is the demand for niche personalisation: algorithms drive hyper-targeted content to just the right audiences, who...

Games subscription user deep dive
More is more

Cover image for Games subscription user deep dive

Report by Karol Severin

28 Feb 2024

Audience Insight

Games subscriptions are playing an increasingly important role in the distribution section of the games industry’s value chain. A growing number of developers, therefore, must think through whether to...

Social landscape
Mapping the balance of platforms’ audience, features, and strategy

Report by Hanna Kahlert

13 Feb 2024

Audience Insight

This report maps how social platforms are used by consumers, looking at behaviours such as talking to friends, shopping / browsing, and creating content. It further looks at how this differs with age....

Superstars and their superfans
Turning point

Cover image for Superstars and their superfans

Report by Tatiana Cirisano

8 Feb 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The...

Audiobooks’ Latin explosion — a new front in the streaming wars?

Blog post by Rutger Rosenborg

2 Feb 2024

audiobooks

Audio

Spotify

As streaming and demographic shifts bring a second Latin explosion to the music industry, audiobooks are gearing up to follow suit. In a January 2024 press release , popular subscription-based audio platform...

Profiling gamers by platform

Report by Karol Severin

21 Dec 2023

Audience Insight

This report presents key metrics and consumer insights regarding mobile gamers, console gamers, and computer gamers. It is targeted to help investors, distributors, developers, and publishers understand...

More games will need to grow time spent in 2024 – what type of research can help do it?

Blog post by Karol Severin

18 Dec 2023

research

Strategy

time spent

While the new year is usually a time for hope and new beginnings, 2024 may not necessarily be smoother sailing for the global games industry than 2023. Yes, companies have experienced reduced operational...

Music x Climate

Report by Hanna Kahlert

7 Dec 2023

Free Report

Audience Insight

Introduction As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment...

The coming sports monetisation revolution

Report by Tim Mulligan

5 Dec 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An...

Squid Game: The Challenge - successfully spinning new content from existing IP

Blog post by Tim Mulligan

5 Dec 2023

Strategy

Squid Game: The Challenge

Squid Game

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama...

Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Blog post by Tatiana Cirisano

4 Dec 2023

Music Streaming

Spotify

Music creators

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready...

Why measuring video attention requires nuance

Blog post by Tim Mulligan

14 Nov 2023

video measurement

ASI 2023

FAST

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching...

‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

Blog post by Tatiana Cirisano

9 Nov 2023

tunecore

Believe

women in music

The year is 2023: Singers are turning their voices into playable instruments, bands are performing as holograms, entirely virtual artists are hitting the market, and one can spin up a finished song with...