Audience Insight

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

Cover image for Video consumer monetisation snapshot Q3 2022
Tim Mulligan
Online video
Audience Insight
video monetisation
This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer survey, fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.
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Tipping point
How in-game spending will eat the games world

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Karol Severin
steam
Ubisoft
FIFA
Though parts of the games industry still stigmatise in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic climate will only catalyse their importance. Diving into the nuances of in-game spenders’ behaviours and attitudes unlockssignificant growth and conversion optimisation opportunities for games companiesthat are already in pursuit of this business model.
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Games subscriber profiles Q3 2022

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Karol Severin
games subscriptions
Audience Insight
esports audiences
This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple Arcade EA Play / EA Play Pro Nintendo Switch Online PlayStation Now PlayStation Plus Stadia Ubisoft+ Xbox Live Xbox Game Pass The data in this report is from MIDiA Research’s Q3 2022 consumer survey.
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Esports bundle
Available for a limited time

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Karol Severin and Samuel Griffin
Games
esports
Sports
This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Esports viewers update. A valuable segment with a (solvable) growth problem Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles.
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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

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Hanna Kahlert
piracy
P2P download
Streaming
Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides less user data than an equivalent Fire TV app would do for Warner Bros.
min read
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Closing the background gap
Focused versus background audio listening

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Kriss Thakrar, Tatiana Cirisano and Annie Langston
Spotify
Radio
YouTube
The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space for platforms to compete for consumers’ time. Among entertainment formats, audio is best placed to conquer background listening, but music streaming is more easily relegated to the background than podcasts.
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Is Mastodon the beginning of the social platform revolution?

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Hanna Kahlert
Social media
social platform
mastodon
Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only is now the time for social platform disruption – it is already happening.
min read
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