Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What the Charlotte Hornets sale says about sports fandom in 2023
When innovation offers compelling reasons, entertainment consumption follows
Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Live sport 2.0 Capturing younger audiences with the creator economy
Authenticity is at the heart of the video podcast
A new era of music fluidity is here
Social content platforms are set to compete with everything in entertainment
How gamers are levelling up the podcast market
Podcasts and gamers How audio can propel the gaming universe
Games purchasing by format Brick and mortar is not dead
Web 3.0 is here Navigating the new culture of digital entertainment
The future of entertainment lies in collaborating with audiences themselves
Meta’s VR push should focus on the reality of the average consumer
Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?
Music streaming’s looming generational blind spot
Profiling Steam users A valuable gamer niche
Social platform user snapshot Q4 2022
