Product Strategy | MIDiA Research

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sci-fi video fan consumer snapshot, Q2 2021

Tim Mulligan

August 2021

Video

Amazon

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

The D2C challenge of engaging the silver streamers

Tim Mulligan

26 Aug 2021

SVOD

Video

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great...

min read

Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Kriss Thakrar

17 Aug 2021

Fortnite

Fandom

gaming

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates...

min read

Spotify and music listening 10 years from now

Mark Mulligan

23 Jul 2021

Streaming

music listening

Spotify

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within...

min read

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

Cover image for The changing context of consumption

Hanna Kahlert

July 2021

Spotify

Amazon

Netflix

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated,...

Why music underpins the culture of our ‘new normal’

Hanna Kahlert

22 Jul 2021

Music

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped...

min read

Music consumer survey Q1 2021
YouTube extends its reach

Cover image for Music consumer survey Q1 2021

Mark Mulligan

July 2021

Spotify

YouTube

Deezer

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic...

Euro 2020 – a pandemic-driven standout success

Hanna Kahlert

15 Jul 2021

Euro 2020

UEFA

football

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds...

min read

Is 2021 the start of the great content reset?

Hanna Kahlert

8 Jul 2021

Media and Marketing

Music

Video

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,...

min read

Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Srishti Das

6 Jul 2021

emerging markets

Music Streaming

Music

In developed music markets, streaming was an outcome of the recorded music industry. Creators and labels released music, and streaming services created a simpler experience for listeners in already mature...

min read

Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing

Instagram

social media

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends...

min read

The esports viewer dossier Q1 2021

Karol Severin

June 2021

subscribers

gaming

Games

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

AVOD

advertising

Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for...

min read

The crowd still matters for live sports broadcasting

Tim Mulligan

17 Jun 2021

sports broadcast

Euro 2020

UEFA Champions League

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th,...

min read

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video consumer snapshot Q1 2021

Tim Mulligan

May 2021

US

UK

France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s...

Why video streaming needs to stop fighting the last consumer war

Tim Mulligan

28 May 2021

Silver Streamer

SVOD

d2c

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their...

min read

Music and podcasts are competing for the same time

Mark Mulligan

28 May 2021

Podcasts

Streaming Music

media consumption

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was...

min read

Why we could see Epic Games gradually turn Fall Guys into free to play?

Karol Severin

28 May 2021

Epic Games

Fall Guys

Games

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a paid...

min read

Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Hanna Kahlert

27 May 2021

Facebook

Instagram

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

min read

Podcast audiences
Competing for attention

Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...