Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
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Why the MLS and Apple are rebooting subscription sports for the streaming TV era
Artists – take our survey and get a free MIDiA report
Is Mastodon the beginning of the social platform revolution?
Artists and managers: Help shape the future of artist services
How DAZN is set to reboot global sports fandom
Podcast creators: Your chance to help shape the future of streaming services
House of spoilers: Leaks are bad for services, but good for fans
Entertainment spending by game genre fans Q2 2022
A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets
Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom
Content is king, distribution is queen but retention is revolutionary
Social media platforms are now content platforms (and not all of them are competing the same way)
Amazon demonstrates the viewing power of proven content IP
Welcome to the era of attention inflation
Help shape the future of streaming services — calling all artists, podcasters, and executives
Attention inflation How multitasking is reshaping the attention economy
Games genre fan overlaps across entertainment