Product Strategy | MIDiA Research

Audience Insight

Podcast creators: Your chance to help shape the future of streaming services

Cover image for Podcast creators: Your chance to help shape the future of streaming services

Annie Langston

26 Oct 2022

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention recession and help fuel the creator economy, podcast creators are navigating uncharted territory.

min read

House of spoilers: Leaks are bad for services, but good for fans

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Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific; the official version aired Sunday / Monday in 4K.

min read

Entertainment spending by game genre fans Q2 2022

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Karol Severin

October 2022

Audience Insight

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans Role playing game (RPG) fans Sports games fans Strategy games fans Simulator games fans Puzzle games fans Sandbox games fans Platformer games fan...

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

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Tim Mulligan

19 Oct 2022

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand (SVOD) service, one that saw its first-ever global membership decline in Q1 2022 and resulted ...

min read

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

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Tim Mulligan

4 Oct 2022

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and Sky Deutschland Germany, Austria, and Switzerland.

min read

Content is king, distribution is queen but retention is revolutionary

Cover image for Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Business Strategy

Audience Insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media a...

Social media platforms are now content platforms (and not all of them are competing the same way)

Hanna Kahlert

14 Sep 2022

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of attention and spend.

min read

Amazon demonstrates the viewing power of proven content IP

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Tim Mulligan

7 Sep 2022

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe IP.

min read

Welcome to the era of attention inflation

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Perry Gresham

2 Sep 2022

attention inflation

attention recession

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to retur...

min read

Help shape the future of streaming services — calling all artists, podcasters, and executives

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Tatiana Cirisano

1 Sep 2022

Creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions for change.

min read

Attention inflation
How multitasking is reshaping the attention economy

Cover image for Attention inflation

Karol Severin and Perry Gresham

August 2022

Apple

Spotify

YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate; increased multitasking is the result. Consequently, attention / focus is split between more propositions.

Games genre fan overlaps across entertainment

Cover image for Games genre fan overlaps across entertainment

Karol Severin and Kazia Rothwell

August 2022

niche audiences

gaming culture

Audience Insight

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games genre. It includes the following games genre fan segments: Action games fans First person shooter (FPS) fans Role playing game (RPG) fans Sports g...

The trials and tribulations of virtual reality

Cover image for The trials and tribulations of virtual reality

Perry Gresham

26 Aug 2022

virtual reality

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one in ten US gamers has a VR headset, dropping to around 1 in 20 in western Europe and even less in...

min read

Hate-watching: The rise of contextual consumption

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Hanna Kahlert

24 Aug 2022

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find and monetise superfans for all that they are worth.

min read

Netflix versus AMC – a tale of two fandoms

Cover image for Netflix versus AMC – a tale of two fandoms

Tim Mulligan

11 Aug 2022

The last two weeks have witnessed two contrasting approaches toward the increasingly fragmented world of show fandom. First of all, it was revealed that Netflix has taken legal action against Abigail Barlow and Emily Bear and their company Barlow & Bear.

min read

If the future of entertainment is niche, how does the Meta approach fit in?

Cover image for If the future of entertainment is niche, how does the Meta approach fit in?

Hanna Kahlert

3 Aug 2022

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received, with Kylie Jenner and Kim Kardashian themselves coming out and sharing the plea to “make Ins...

min read

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

Cover image for The rise of the lean-through superfan

Hanna Kahlert

July 2022

Twitch

Instagram

TikTok

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living crisis, driving consumers to make savvy choices about how much they spend, and on what.

Profiling smart-TV owning gamers

Cover image for Profiling smart-TV owning gamers

Karol Severin and Kazia Rothwell

July 2022

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards the cloud, and becoming more hardware-agnostic as a result, smart-TV makers will begin to carve out their own market share in games distributi...

Why film has the creative full stop advantage

Cover image for Why film has the creative full stop advantage

Tim Mulligan

27 Jul 2022

As the summer holidays begin, and Netflix starts feverishly planning for its strategic pivot into advertising, the impact of the unfolding attention recession will start being felt in video streaming. Across the northern hemisphere, record temperatures and the appeal of in real life (IRL) alternativ...

min read

Attention recession impacts on D2C growth

Cover image for Attention recession impacts on D2C growth

Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exa...

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Showing 181 to 200 of 456 results.