Product Strategy | MIDiA Research

Audience Insight

Attention recession impacts on D2C growth

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Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exa...

Spotify is courting gen Z, but is it enough?

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Tatiana Cirisano

13 Jul 2022

Music streaming

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now, although Spotify says it plans to integrate Heardle “more fully” into its app.

min read

Why Top Gun: Maverick defines peak film in the streaming era

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Tim Mulligan

12 Jul 2022

The film industry could be forgiven for thinking that the COVID induced disruption of the previous two years could be written off as an aberration in the long-term dominance of the live theatrical view experience.

min read

The average gamer plays more than one hour per day, as time spent takes centre stage

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Karol Severin

8 Jul 2022

games consumption

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game spending, subscription services, and interactive digital worlds that have become venues for expe...

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Games consumption Q1 2022
Time spent takes centre stage

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Karol Severin

June 2022

games consumption

Attention economy

time spent on games

Time spent on games is growing in importance as a key performance indicator for the games industry.Whether it is games subscription services deciding which titles and publishers to prioritise in terms of partnerships, or individual games assessing which distributor or console ecosystem to strike an exclusive deal with, right through to planning eff...

Audio audiences
Millennial listeners and the radio transition

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Annie Langston

June 2022

Apple

Spotify

SiriusXM

As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting entertainment. Millennial audiences demonstrate a steady listenership to emerging audio formats while younger listeners have yet to reach consumption potential.

The Kate Bush resurgence shows that music consumption has no time stamp

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Keith Jopling

13 Jun 2022

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song, ‘Running Up That Hill’ , has been “given a whole new lease of life” thanks to the rece...

min read

O’Brien purchase targets millennials, but what about the rest?

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Annie Langston

9 Jun 2022

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring with its purchase of Conan O’Brien’s network Team Coco.

min read

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

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Hanna Kahlert

8 Jun 2022

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film was expected to gross around $33 million on its opening weekend, with some estimates as high as...

min read

Profiling single-player versus multiplayer gamers
A generational changing of the guard

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Karol Severin

May 2022

Xbox

Facebook

Twitter

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly important alongside single-player modes. Both segments will remain important for games companies to pay attention to in the mid to long-term.

Social media user snapshot
Q1 2022

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Hanna Kahlert

May 2022

YouTube

Facebook

Twitter

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok and Discord across MIDiA’s nine surveyed markets of the US, the UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Cover image for Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Karol Severin

26 May 2022

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer single-player over multiplayer games, compared to 22% who prefer multiplayer games.

min read

Why the attention and macro economy lights are flashing for subscription video

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Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty.

min read

Why increased competition and the cost-of-living crisis add up to a new Netflix

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Tim Mulligan

17 May 2022

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an SVOD service with an entry-level ad-supported subscription tier.

min read

The creator economy goes beyond UGC

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Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win over too little free time.

min read

Social video
TikTok sets the pace

Cover image for Social video

Richard Broadhurst

May 2022

YouTube

digital natives

Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact wi...

Esports viewers update
A valuable segment with a (solvable) growth problem

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Richard Broadhurst

May 2022

Vevo

Facebook

Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have large amounts of time and money spent across entertainment, as well as high ad tolerance.

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Cover image for Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Business Strategy

Audience Insight

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese, and Italian.

Audio consumption
The entertainment aficionado opportunity

Cover image for Audio consumption

Annie Langston

May 2022

Spotify

Amazon

Google

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth. Entertainment aficionados (i.e., those who spend more than the average time and money on specific entertainment formats) in music, games, and v...

Why 2022 will finally see the emergence of the streaming TV era

Cover image for Why 2022 will finally see the emergence of the streaming TV era

Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally, subscriptions have made up the minority of TV revenues, with the ad-supported free-to-air ...

min read

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