Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The Morbius flop demonstrates the importance of measuring sentiment, not just engagement
Profiling single-player versus multiplayer gamers A generational changing of the guard
Social media user snapshot Q1 2022
Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?
Why the attention and macro economy lights are flashing for subscription video
Why increased competition and the cost-of-living crisis add up to a new Netflix
The creator economy goes beyond UGC
Social video TikTok sets the pace
Esports viewers update A valuable segment with a (solvable) growth problem
Women In Music 2022 Deutsch, Español, Français, Italiano, Nederlands, Português
Audio consumption The entertainment aficionado opportunity
Why 2022 will finally see the emergence of the streaming TV era
Digital inflation and the looming video subscriber crunch
The Oscars finally returns to relevance
Podcast industry tackles underrepresentation, but will every voice be heard?
Profiling the social media footprint of niche entertainment audiences for Web 3
Elden Ring’s early success shows that traditional gaming experiences are still relevant
Gamer brand fandom Assessing partnership suitability between games and entertainment brands
