Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Spotify is courting gen Z, but is it enough?
Why Top Gun: Maverick defines peak film in the streaming era
The average gamer plays more than one hour per day, as time spent takes centre stage
Games consumption Q1 2022 Time spent takes centre stage
Audio audiences Millennial listeners and the radio transition
The Kate Bush resurgence shows that music consumption has no time stamp
O’Brien purchase targets millennials, but what about the rest?
The Morbius flop demonstrates the importance of measuring sentiment, not just engagement
Profiling single-player versus multiplayer gamers A generational changing of the guard
Social media user snapshot Q1 2022
Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?
Why the attention and macro economy lights are flashing for subscription video
Why increased competition and the cost-of-living crisis add up to a new Netflix
The creator economy goes beyond UGC
Social video TikTok sets the pace
Esports viewers update A valuable segment with a (solvable) growth problem
Women In Music 2022 Deutsch, Español, Français, Italiano, Nederlands, Português
