Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How you play matters Profiling solo, team, and couch players
Ad responsiveness in the era of content saturation
Are social platforms responsible for weird objects being thrown at pop stars?
Clutter versus curation: The cure to entertainment’s attention saturation woes
Don’t be fooled by the streams that it’s got, it’s still hip hop from the block
Can Swift and Beyoncé save the economy? What the data says about music tourism
Competing in the live service games sector is about to get really difficult
Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV
How live music will change in the next decade
Return to live Post-pandemic music fans
The future is interoperability: Why Threads could beat Twitter through the Fediverse
Radio WAUs Blurring broadcast lines
Not all social entertainment behaviour is created equal Audience deep dive
What the Charlotte Hornets sale says about sports fandom in 2023
When innovation offers compelling reasons, entertainment consumption follows
Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Live sport 2.0 Capturing younger audiences with the creator economy
