Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
More games will need to grow time spent in 2024 – what type of research can help do it?
Music x Climate
The coming sports monetisation revolution
Squid Game: The Challenge - successfully spinning new content from existing IP
Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry
Why measuring video attention requires nuance
‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?
Solid progress German music consumer user profile
Why Amazon is bringing FAST to podcasts
How Taylor Swift has ushered in an era of direct distribution for media fusion
Streaming is missing cultural moments, and superstars know it
Youth versus age A streaming video sanity check
Does culture become a commodity, or do commodities become culture?
Latent potential Japan music consumer user profile
How you play matters Profiling solo, team, and couch players
Ad responsiveness in the era of content saturation
Are social platforms responsible for weird objects being thrown at pop stars?
Clutter versus curation: The cure to entertainment’s attention saturation woes
