Reports: Social media

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

UK media consumption Q4 2024
A mature market with niche growth prospects

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Laura Fisher
Streaming
Streaming Music
US
This report presents MIDiA consumer entertainment data across media, music, audio, and games. Key data and insights: Time spent and weekly active users (by format and platform)for streaming music, podcasts, social media, games consoles and more. All data refers to the UK only (n = 1,000) except for ‘all-country average’ referring to the weighted average of all nine countries surveyed.
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The state of music AI
The consumer opportunity lies in modification, not generation

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Tatiana Cirisano and Hanna Kahlert
Consumer behaviour
music industry
Music publishing
MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.
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Livestreaming strategy in a social-video world
Work with UGC, not against it

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Tatiana Cirisano
live
Amazon Prime
gigs
Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment super-consumers — is coming into focus. Now, as the rise of social video coincides with the return of in-person concerts and festivals, user-generated content (UGC) at shows is joining the digital concert mix.
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A field of all levels
Strategizing music’s attention economy

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Tatiana Cirisano
Consumer behaviour
Music creators
Record labels
Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation of artists. With all these generations now competing in the same playing field, artist strategy depends strongly on the era in which they rose to prominence.
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Attention recession impacts on D2C growth

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Richard Broadhurst
Subscriptions
Streaming
Spotify
Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exacerbate the greater underlying disengagement trends such as cancelling subscriptions that are starting to impact on video.
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Attention economy
After the lockdown boom

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Mark Mulligan
Consumer behaviour
Streaming Music
Radio
The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As the world starts to ease back into pre-pandemic routines, much of this newly found entertainment time will go – but the declines will not be evenly felt, with the emergence of clear winners and losers in the post-boom attention economy.
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Themes

Verticals