Reports: Social media

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Cover image for The state of music AI

The state of music AI
The consumer opportunity lies in modification, not generation

Tatiana Cirisano and Hanna Kahlert
Consumer behaviour music industry Music publishing
MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.
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Cover image for A field of all levels

A field of all levels
Strategizing music’s attention economy

Tatiana Cirisano
Consumer behaviour Music creators Record labels
Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation of artists. With all these generations now competing in the same playing field, artist strategy depends strongly on the era in which they rose to pr...
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