Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Instagram’s aging userbase: Why the under-16 social ban could be an advantage
AI attitudes by DSP: See which platform’s users embrace AI the most – and why
Now’s the time to have your say: Audio creator survey still open
Who’s not listening to podcasts: Understanding the non-engaged audience Data snapshot
Understanding the significance of a play: What the AMP’s new measurement framework means for the audio industry
Video creation has never been easier – so why does it feel harder? Share your experience in our survey
Calling all audio creators: Take our survey and help shape the future of spoken-word audio
The Gen Zalpha reset Rewiring entertainment for the next generation
Audiobooks and the spoken-word experience Beyond books on tape
IMS Electronic music business report 2025/26 An annual study of the electronic music industry
The hunt for tomorrow’s platform Are games the next generation of social?
2025 audio consumer profile Habits, platforms, and personas
Music merchandise and ticket buyer survey Raising the bar
Device usage trends across social platform users Drilling into the details
Creator franchise profile From social channels to entertainment ecosystems
AI and consumer creation The superfan factor
From fans to superfans | What’s missing from the games industry
From fans to superfans What’s missing from the games industry
