Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Amazon demonstrates the viewing power of proven content IP
Welcome to the era of attention inflation
Help shape the future of streaming services — calling all artists, podcasters, and executives
Attention inflation How multitasking is reshaping the attention economy
Games genre fan overlaps across entertainment
The trials and tribulations of virtual reality
Hate-watching: The rise of contextual consumption
Netflix versus AMC – a tale of two fandoms
If the future of entertainment is niche, how does the Meta approach fit in?
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
Profiling smart-TV owning gamers
Why film has the creative full stop advantage
Attention recession impacts on D2C growth
Spotify is courting gen Z, but is it enough?
Why Top Gun: Maverick defines peak film in the streaming era
The average gamer plays more than one hour per day, as time spent takes centre stage
Games consumption Q1 2022 Time spent takes centre stage
Audio audiences Millennial listeners and the radio transition
