Media & Marketing Reports from MIDiA Research

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

Report by Hanna Kahlert

1 Jun 2023

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and...

Web 3.0 is here
Navigating the new culture of digital entertainment

Report by Hanna Kahlert

2 May 2023

£3,000.00 excl. VAT

AI has already hit entertainment at the industry level – and the impacts on audience culture will not be far behind. A variety of AI tools are now readily available on ‘fremium’ tiers at a consumer...

Social platform user snapshot
Q4 2022

Cover image for Social platform user snapshot

Report by Hanna Kahlert

3 Apr 2023

£3,000.00 excl. VAT

Media and Marketing

Audience Insight

This slide deck presents a snapshot of different social platform users, including age breakdowns, activity on social platforms, and cross-platform usage. It covers Facebook, YouTube, Twitter, WhatsApp,...

Attention economy
Reasons, not ways, to spend attention

Report by Hanna Kahlert

1 Mar 2023

£3,000.00 excl. VAT

Media and Marketing

Audience Insight

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Report by Hanna Kahlert

1 Feb 2023

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Social platform user snapshot Q3 2022

Report by Hanna Kahlert

4 Jan 2023

£3,000.00 excl. VAT

social media

Media and Marketing

Audience Insight

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube,...

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Report by Ashleigh Millar

21 Dec 2022

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...

Lean-through listening
The impact of context on consumption and ad responsiveness

Report by Hanna Kahlert

30 Nov 2022

£3,000.00 excl. VAT

Media and Marketing

This slidedeck features data from MIDiA’s Q3 2022 Consumer Survey, looking at segments ofmusic listeners, and their listening and discovery behaviours. This coversmusic services consumption, music video...

Social media marketing is becoming its own cultural moment

Report by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

£3,000.00 excl. VAT

Media and Marketing

Marketing Strategy

Audiences are changing the ways they interact with entertainment, as well as how they respond to advertising and marketing designed to promote it. Audiences are increasingly creative and engage in lean-through...

The shift indoors
Entertainment audiences’ search for the affordable and the meaningful

Report by Hanna Kahlert

30 Sep 2022

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

The Covid-19 entertainment boom is over; we are now in a highly competitive attention recession characterised largely by the attention inflation driven from accelerating rates of multitasking. This is...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

audio

Audience Insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Lean-through consumption
Communities are key

Cover image for Lean-through consumption

Report by Hanna Kahlert

31 Aug 2022

£3,000.00 excl. VAT

Media and Marketing

Entertainment consumption is increasingly shaped by context, as consumers are driven by attention saturation to overlap behaviours as well as choose between them. Different forms of entertainment are...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

Cover image for The rise of the lean-through superfan

Report by Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

Media and Marketing

Audience Insight

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living...

Advertising
Marketing in the era of lean through

Report by Hanna Kahlert

29 Jun 2022

£3,000.00 excl. VAT

Media and Marketing

Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption. Advertising strategy...

Social media user snapshot
Q1 2022

Cover image for Social media user snapshot

Report by Hanna Kahlert

30 May 2022

£5,000.00 excl. VAT

Media and Marketing

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube,...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

creator tools

Content Creators

creator economy

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

Profiling the social media footprint of niche entertainment audiences for Web 3

Report by Hanna Kahlert

24 Mar 2022

£3,000.00 excl. VAT

social media

social media following

Media and Marketing

The 20,000 foot view Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume....

Reports: Media & Marketing