Reports: Streaming Music

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Cover image for State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

Mark Mulligan

30 Oct 2017

Subscriptions Streaming Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music mark...

Cover image for Amazon Music

Amazon Music
The Dark Horse Comes Out Of The Shadows

Mark Mulligan

25 Sep 2017

Streaming Streaming Music Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started to enjoy its reign that Spotify came along to usurp the throne.

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Quarterly Digital Content Trends
Q2 2017

Mark Mulligan

31 Aug 2017

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q2 2017 across music, video, games and social.

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Spotify Earnings
Growth Still Comes At A Cost

Mark Mulligan

19 Jun 2017

Streaming Streaming Music Spotify

Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s leading player. The health of Spotify is a bellwether for the health of the streaming music market and its current prognosis is that it is fi...

Cover image for Brazil Streaming Music Market

Brazil Streaming Music Market
Breaking The Mould

Mark Mulligan

12 Jun 2017

Streaming Streaming Music music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential of streaming is that it can monetize consumption rather than just spending, making a country’s population size as important as its spending p...

Cover image for State Of The Streaming Nation 2

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

Mark Mulligan

31 May 2017

Subscriptions Streaming Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music mark...

Cover image for Streaming Music Growth

Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

24 Apr 2017

Consumer behaviour Streaming Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws ...

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Live Entertainment
Measuring Music's Place

Mark Mulligan

24 Feb 2017

Streaming Music Spotify live music

The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’ and equally often, finding itself at the focus of consumer discontent over ticketing practices.

Cover image for Streaming Music Pricing

Streaming Music Pricing
Inelastic Stretching

Mark Mulligan

1 Feb 2017

Streaming Streaming Music streaming subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive pri...

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Mobile App Cross Usage
Music

Karol Severin

1 Feb 2017

Streaming Music streaming subscriptions value proposition

Mobile app usage is defined by consumers engaging with a multitude of propositions, even when they serve a very similar purpose. Consumers often use multiple different messaging apps, video apps and music apps. Mobile was the catalyst for streaming music’s growth and now accounts for 80% of all streaming activity.

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Next Steps For Telco Music
The Revenue Or User Dilemma

Mark Mulligan

22 Dec 2016

Streaming Music Music Subscriptions music bundles

Streaming’s early fortunes were intimately tied to telco music strategy, with the streaming services eager to piggy back telcos’ much larger marketing budgets and telcos equally keen to pursue marketplace differentiation and brand kudos. Telco music bundles are delivering more revenue and users than ever before but their relative role in the st...

Cover image for MIDiA Research Predictions 2017

MIDiA Research Predictions 2017
The Year Of The Platform

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

Streaming Streaming Music Paid Content

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).

Soundcloud User Profile
Male Dominated Music Sophisticates

Mark Mulligan

17 Nov 2016

Streaming Streaming Music SoundCloud

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster, SoundCloud has plotted a different path – one centred around independent content, creator uploads and free access.

Cover image for Streaming Music Health Check

Streaming Music Health Check
Streaming’s Watershed Moment

Mark Mulligan

22 Oct 2016

Subscriptions Streaming Streaming Music

Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify and Apple registered record growth, soon followed by streaming announcements from Amazon, Pandora and iHeart Media.

Cover image for State Of The YouTube Music Economy

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Mark Mulligan

11 Jul 2016

Streaming Streaming Music YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of partners and intensive lobbying and counter lobbying in 2016 turned up the heat.

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

Streaming Music UK Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

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Cross Border Listening
Borderless Hits And Curated Playlists

Mark Mulligan

31 May 2016

Streaming Streaming Music curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade after decade of stellar artists and music scenes of course also helps, but the first signs are emerging of smaller music markets being able to make t...

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Leo Morel

31 Mar 2016

Streaming Streaming Music mexico

Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical formats has been steadily falling, most Latin American countries have not developed music download markets, thus creating latent digital demand.

Cover image for State Of The Streaming Nation

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

Mark Mulligan

29 Jan 2016

Subscriptions Streaming Music Music Subscriptions

2015 was the year streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the commercial viability of the model right across the value chain, there is no doubt that momentum is now with streaming.

Cover image for MIDiA Research Predictions, 2016

MIDiA Research Predictions, 2016
Video Eats The World

Karol Severin, Mark Mulligan and Tim Mulligan

15 Dec 2015

Streaming Music Streaming video digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

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