Reports: Spotify

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Spotify Earnings
Growth Still Comes At A Cost

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Mark Mulligan
Streaming
Streaming Music
Spotify
Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s leading player. The health of Spotify is a bellwether for the health of the streaming music market and its current prognosis is that it is fit and healthy now, but that will end sometime unless it improves its lifestyle.
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Streaming Music Growth
How The S-Curve Will Determine Growth

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Mark Mulligan
Consumer behaviour
Streaming
Streaming Music
Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption.
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Paid Versus Free
Monetisation In The Post-Sales World

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Zach Fuller
Apple
Apple
Spotify
As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenues from super-fans who previously had their spending capped by blanket pricing, at least in sectors like games (music still caps spending).
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Paid Versus Free
Monetisation In The Post-Sales World

Cover image for Paid Versus Free
Zach Fuller
Apple
Apple
Spotify
As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenues from super-fans who previously had their spending capped by blanket pricing, at least in sectors like games (music still caps spending).
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Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Cover image for Spotify User Profile
Mark Mulligan
Subscriptions
Streaming
Spotify
Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines any other freemium music service, and through tactics such as telco bundles and pricing discounts continues to squeeze every last drop of opportunity out of the $9.
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