Reports: Social
Social platforms constitute their own market within entertainment, contributing to and competing with more traditional forms. Get unique entertainment insights on attention saturation, creator economics, the “death of the (digital) town square”, and more
Lean-through listening The impact of context on consumption and ad responsiveness
Social media marketing is becoming its own cultural moment
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
Lean-through consumption Communities are key
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
Advertising Marketing in the era of lean through
Social media user snapshot Q1 2022
Profiling the social media footprint of niche entertainment audiences for Web 3
From social media to creator tools The evolution of UGC
The changing context of consumption Emerging consumer trends in a re-saturated attention economy
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness
Social media reboot The rise of social 2.0 and the emancipation of the digital native
Digital consumption habits How tomorrow’s audiences will reshape entertainment
2020 in review Lockdown legacy impacts on entertainment
