Reports: Social
Social platforms constitute their own market within entertainment, contributing to and competing with more traditional forms. Get unique entertainment insights on attention saturation, creator economics, the “death of the (digital) town square”, and more
Social landscape Mapping the balance of platforms’ audience, features, and strategy
The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools
Not all social entertainment behaviour is created equal Audience deep dive
Web 3.0 is here Navigating the new culture of digital entertainment
Social platform user snapshot Q4 2022
Social platform user snapshot Q3 2022
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
Lean-through listening The impact of context on consumption and ad responsiveness
Social media marketing is becoming its own cultural moment
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
Lean-through consumption Communities are key
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
Advertising Marketing in the era of lean through
Social media user snapshot Q1 2022
