Reports: Snapchat

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Social media user snapshot

Social media user snapshot
Q1 2022

Hanna Kahlert

30 May 2022

YouTube Facebook Twitter

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok and Discord across MIDiA’s nine surveyed markets of the US, the UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.

Cover image for Social video

Social video
TikTok sets the pace

Richard Broadhurst

10 May 2022

YouTube digital natives Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact wi...

Cover image for From social media to creator tools

From social media to creator tools
The evolution of UGC

Hanna Kahlert

30 Sep 2021

Apple Spotify YouTube

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions over the last year and a half, namely in streaming and social media, are competing on largely similar grounds – making differentiation ever mo...

Cover image for In-game spending

In-game spending
Cross-entertainment product strategy

Karol Severin

30 Apr 2021

YouTube multitasking Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers.

Cover image for Creator culture

Creator culture
The song becomes the feed

Mark Mulligan and Kriss Thakrar

26 Apr 2021

Creators Spotify Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the means of production and distribution fully democratised.

Cover image for Social media reboot

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Hanna Kahlert

19 Apr 2021

Innovation YouTube YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok, Discord and Clubhouse since the coronavirus-prompted lockdowns, alongside a migration to digital-first life, are early indicators of demand for –...

Cover image for Sports audiences

Sports audiences
The Gen Z opportunity

Alistair Taylor

8 Feb 2021

Apple Apple Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast re...

Cover image for Sports Rights

Sports Rights
The Great Reset

Alistair Taylor

16 Dec 2020

Spotify Spotify YouTube

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul in rights valuations by pay-TV and sports SVOD distributors is under way.

Cover image for Peak Attention

Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

11 Mar 2020

Apple Spotify Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

Cover image for Battle Royale

Battle Royale
The Monetisation Sweet Spot

Karol Severin

23 Jan 2020

Facebook Twitter Gaming

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and games, they engage and spend more than average gamers.

Cover image for The Post-Peak Attention Economy

The Post-Peak Attention Economy
What’s Next for Entertainment?

Karol Severin

12 Sep 2019

Free Report

Consumer behaviour Apple Spotify

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore attention – to allocate to propositions across the digital market.

Cover image for Music Marketing

Music Marketing
Niche is the New Mainstream

Mark Mulligan

20 May 2019

Streaming Streaming Music Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands built by traditional mass media. This fire-hydrant approach to marketing lacked both accountability and effective targeting.

Cover image for Profiling the Live Music Consumer

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Zach Fuller

12 Apr 2019

Spotify YouTube Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.

Cover image for The Voice Market and Behaviour Trends Overview

The Voice Market and Behaviour Trends Overview

Karol Severin

11 Mar 2019

Facebook Twitter iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in terms of entertainment or among Snapchat users within social media.

Cover image for Quarterly Digital Content Trends Q4 2018

Quarterly Digital Content Trends Q4 2018

Tim Mulligan

23 Jan 2019

Spotify YouTube Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

Cover image for MIDiA Research Predictions 2019

MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

8 Nov 2018

Apple Spotify YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT T...

Cover image for Quarterly Digital Content Trends: Q2 2018

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

18 Sep 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Cover image for Pandora

Pandora
Mapping Its Place in the US Streaming Market

Mark Mulligan

7 Sep 2018

Streaming Streaming Music Apple

Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no longer the golden child of the space. Despite having been long positioned as the long-term future of radio, investors have become increasingly conc...

Cover image for State of the YouTube Music Economy 2.0

State of the YouTube Music Economy 2.0
A Turning Point for All Parties

Mark Mulligan

14 Aug 2018

Streaming Streaming Music Spotify

This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The report provides an exhaustive view of the market for revenues, ad rates, stream rates, users, streams and subscribers.

Cover image for Tech Majors Market Shares Q2 2018

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Apple Spotify YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day loss in market capitalisation in the history of US stock exchanges.

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