Reports: Snapchat

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Social video
TikTok sets the pace

Cover image for Social video

Richard Broadhurst

May 2022

YouTube

digital natives

Facebook

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation, sharing and liking. User-generated content (UGC) creation has contributed to the success of short-form video, as users seek to have an impact within social media ecosystems through creating and sharing unique experiences.

From social media to creator tools
The evolution of UGC

Cover image for From social media to creator tools

Hanna Kahlert

September 2021

Apple

Spotify

YouTube

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions over the last year and a half, namely in streaming and social media, are competing on largely similar grounds – making differentiation ever more difficult.

In-game spending
Cross-entertainment product strategy

Cover image for In-game spending

Karol Severin

April 2021

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers.

In-game spending
Cross-entertainment product strategy

Cover image for In-game spending

Karol Severin

April 2021

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers.

Creator culture
The song becomes the feed

Cover image for Creator culture

Mark Mulligan and Kriss Thakrar

April 2021

Creators

Spotify

Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the means of production and distribution fully democratised.

Creator culture
The song becomes the feed

Cover image for Creator culture

Mark Mulligan and Kriss Thakrar

April 2021

Creators

Spotify

Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the means of production and distribution fully democratised.

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

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Hanna Kahlert

April 2021

Innovation

YouTube

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok, Discord and Clubhouse since the coronavirus-prompted lockdowns, alongside a migration to digital-first life, are early indicators of demand for – and adoption of – social platforms that lend themselves to lean-in entertainment behaviours.

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Cover image for Social media reboot

Hanna Kahlert

April 2021

Innovation

YouTube

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok, Discord and Clubhouse since the coronavirus-prompted lockdowns, alongside a migration to digital-first life, are early indicators of demand for – and adoption of – social platforms that lend themselves to lean-in entertainment behaviours.

Sports audiences
The Gen Z opportunity

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Alistair Taylor

February 2021

Apple

Apple

Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast revenues through digital-native engagement is now crucial for pandemic mitigation, as well as addressing the needs of the underserved fans of the future.

Sports audiences
The Gen Z opportunity

Cover image for Sports audiences

Alistair Taylor

February 2021

Apple

Apple

Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast revenues through digital-native engagement is now crucial for pandemic mitigation, as well as addressing the needs of the underserved fans of the future.

Sports Rights
The Great Reset

Cover image for Sports Rights

Alistair Taylor

December 2020

Spotify

Spotify

YouTube

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul in rights valuations by pay-TV and sports SVOD distributors is under way.

Sports Rights
The Great Reset

Cover image for Sports Rights

Alistair Taylor

December 2020

Spotify

Spotify

YouTube

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul in rights valuations by pay-TV and sports SVOD distributors is under way.

Peak Attention
Competing in a Saturated Attention Economy

Cover image for Peak Attention

Mark Mulligan and Karol Severin

March 2020

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

Battle Royale
The Monetisation Sweet Spot

Cover image for Battle Royale

Karol Severin

January 2020

Facebook

Twitter

Gaming

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and games, they engage and spend more than average gamers.

The Post-Peak Attention Economy
What’s Next for Entertainment?

Cover image for The Post-Peak Attention Economy

Karol Severin

September 2019

Consumer behaviour

Apple

Spotify

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore attention – to allocate to propositions across the digital market.

Music Marketing
Niche is the New Mainstream

Cover image for Music Marketing

Mark Mulligan

May 2019

Streaming

Streaming Music

Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands built by traditional mass media. This fire-hydrant approach to marketing lacked both accountability and effective targeting.

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Cover image for Profiling the Live Music Consumer

Zach Fuller

April 2019

Spotify

YouTube

Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.

The Voice Market and Behaviour Trends Overview

Cover image for The Voice Market and Behaviour Trends Overview

Karol Severin

March 2019

Facebook

Twitter

iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in terms of entertainment or among Snapchat users within social media.

Quarterly Digital Content Trends Q4 2018

Cover image for Quarterly Digital Content Trends Q4 2018

Tim Mulligan

January 2019

Spotify

YouTube

Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

MIDiA Research Predictions 2019

Cover image for MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV, Jet.

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Showing 21 to 40 of 67 results.