Reports: Snapchat
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social as the home of online scenes Going beyond viral moments
India market focus A fandom and AI-forward online population
Social audiences are fragmenting Social platform user profile
MIDiA’s 2025 predictions It’s social’s stage now
The state and future of music fandom Unleashing fan creativity
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Live sport 2.0 Capturing younger audiences with the creator economy
AI and the future of music The future is already here
Web 3.0 is here Navigating the new culture of digital entertainment
Profiling Steam users A valuable gamer niche
Attention economy Reasons, not ways, to spend attention
Music’s Instagram moment The social music creation revolution
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
Social media marketing is becoming its own cultural moment
