Reports: Facebook

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Cover image for TV Show Fandom Q2 2017

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

15 Aug 2017

Streaming US UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal , we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the Q2 2017 edition of the MIDi...

Cover image for YouTube Q2 2017

YouTube Q2 2017
Quietly Bigger And Better Than Ever

Tim Mulligan

31 Jul 2017

YouTube YouTube Google

The announcement in June 2017 that YouTube had 1.5 billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands in stark contrast to rivals in the attention economy, such as Facebook, which provides quarterly updates on its continued growth in active users.

Cover image for TV Show Fandom

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

21 Jul 2017

Streaming US UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot. Social behaviour and piracy activity provide an additional source of information, but not an alternative.

Cover image for Paid News

Paid News
Legacy Titles and New Media Compete For Share Of Digital Voice

Zach Fuller

28 Jun 2017

Apple Amazon Google

In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and shifts in consumer behaviour are reshaping news monetisation and directly impacting the publishers of news content.

Cover image for Mapping Daily Active Gamers Across Platforms

Mapping Daily Active Gamers Across Platforms
Diversity Is The Name Of The Game

Karol Severin

13 Jun 2017

Xbox Facebook PlayStation

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends.

Cover image for Voice Control

Voice Control
Market Strategy for the Next Major Hardware Paradigm

Zach Fuller

26 May 2017

Apple Marketing Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become a potential paradigm shift in the computer interface.

Cover image for Snap Inc Q1 2017

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Zach Fuller

12 May 2017

Amazon Facebook viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects Wall Street’s reticence in taking the long-term view when It comes to tech stocks.

Cover image for Canada Video Market

Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

Tim Mulligan

26 Apr 2017

streaming subscriptions Netflix Amazon Prime

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whe...

Cover image for Streaming Music Growth

Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

24 Apr 2017

Consumer behaviour Streaming Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws ...

Cover image for The Emergence Of The Always On Gamer

The Emergence Of The Always On Gamer
Profiling Console Owners

Karol Severin

30 Mar 2017

Apple Google Apple TV

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend.

Cover image for Next Generation Networks

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Tim Mulligan

23 Mar 2017

Apple YouTube Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

Cover image for The Experience Economy

The Experience Economy
The Value Shift In Media Assets

Zach Fuller

22 Mar 2017

Streaming Apple Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in the online world which is characterised by the transition from sales to consumption.

Cover image for Paid Versus Free

Paid Versus Free
Monetisation In The Post-Sales World

Zach Fuller

24 Feb 2017

Apple Apple Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenu...

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

22 Feb 2017

Spotify YouTube Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because it straddles otherwise diverse components of the digital entertainment landscape, be it video, music, or messaging.

Cover image for Fake News 2017

Fake News 2017
Social Media’s Coming of Age

Zach Fuller

20 Jan 2017

Facebook Social media new media

By reaching the apex of cultural ubiquity, social media is being forced to answer questions it never imagined it would need to. Zuckerberg, Dorsey and Co.’s original missions could not have comprehended the way in which their communications tools would construct world-views.

Cover image for Facebook The Media Company

Facebook The Media Company
If It Looks Like A Duck

Mark Mulligan

21 Dec 2016

Paid Content Facebook Content strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which are lagging behind the shift in user behaviour. Facebook’s stock fell by 7% but Plan B is already in motion: to become a media company.

Instagram User Profile
Edging Towards Mainstream

Zach Fuller

17 Nov 2016

Facebook Mobile messaging Instagram

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual lingua franca for the selfie-generation. Now part of Facebook and boasting impressive growth figures, it surprised many with its longevity and c...

Cover image for Short Form Video Growth

Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

16 Nov 2015

YouTube Online video Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

Cover image for Facebook Video

Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Mark Mulligan

23 Jul 2015

YouTube Online video Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to do. The total number of videos viewed by Facebook users was 4 billion a day in April 2015, up from 3 billion only three months earlier.

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