Reports: Creator Economy

The creator economy is revolutionising how consumers engage with entertainment. Learn how creators hone their craft and build their careers, with deep analysis of music, video, social, audio and gaming’s role within the creator economy

Splice x MIDiA Sounds of 2025

State of the music creator economy AI’s growing reach

Creators versus creation Tackling headwinds and bifurcation

The future of creator software Maximising AI’s engagement opportunity

The future of creator hardware AI’s new creative lane

Video creator tools Hardware user profile

Music creator survey Recalibration

Video creator tools Software user profile

Songwriters take the stage A new playbook for a new era

The state of the video creator economy Creativity in a streamlined world

Virtual influencers The opportunity for brands and creative agencies

MIDiA Research Panel Creator Survey 2023

State of the music creator economy The consumer era

Generative AI The double-edged sword for social video platforms and content creators

Virtual artists and virtual influencers A new (virtual) reality

Livestreaming strategy in a social-video world Work with UGC, not against it