Reports: Creator Economy

The creator economy is revolutionising how consumers engage with entertainment. Learn how creators hone their craft and build their careers, with deep analysis of music, video, social, audio and gaming’s role within the creator economy

Cover image for Independent Artist Survey

Independent Artist Survey
Aspirations That Will Reshape an Industry

Mark Mulligan

10 Jan 2020

This report presents the findings of MIDiA’s 2019 independent artist survey. Companies and brands mentioned in this report: AWAL, BMG Music Rights, CD Baby, Kobalt, Tunecore, Amuse

YouTube Music Curators
Media Assets or Next-Gen Labels?

Zach Fuller

13 Dec 2019

Spotify Music publishing YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music ecosystem is still being defined. YouTube points both towards the potential future of the label and essentially a new kind of visual media proper...

Independent Artists
The Music Industry Rewritten

Mark Mulligan

12 Jul 2019

Creators Labels rhapsody

The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists are pursuing non-traditional alternatives, ranging from self-releasing through to joint-venture label service deals with majors.

Independent Artists
The Age of Empowerment

Keith Jopling and Mark Mulligan

15 Jun 2019

Free Report

Audience Insight

Key takeaways A sector with real scale. Artists without record labels generated $643.1 million in 2018, up 35% from 2017. These independent artists represent the fastest-growing segment of the global recorded music business, a segment of global scale with real impact and influence.

Cover image for The Platform-Agnostic Artist

The Platform-Agnostic Artist
Building Audiences In A Decentralized Media Landscape

Zach Fuller

5 May 2017

post platform platform agnostic decentralised audience

It used to be much simpler. Fixed programming formats in Television, Print and Radio meant you knew where an audience was and how long they would be there for, yet creators now find themselves in an echo chamber where the tyranny of choice means their potential audience never stays in the same place for long.

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Tim Mulligan

31 Mar 2016

YouTube YouTube Channels short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion. Despite Google sticking with its 2013 official statement of one billion monthly unique users for YouTube, it is clear that it is exploding in popu...

Reports: Creator Economy

Independent Artist Survey Aspirations That Will Reshape an Industry

YouTube Music Curators Media Assets or Next-Gen Labels?

Independent Artists The Music Industry Rewritten

Independent Artists The Age of Empowerment

The Platform-Agnostic Artist Building Audiences In A Decentralized Media Landscape

YouTubers Go Mainstream How YouTubers Are Spreading Their Social Wings

Independent Artist Survey
Aspirations That Will Reshape an Industry

YouTube Music Curators
Media Assets or Next-Gen Labels?

Independent Artists
The Music Industry Rewritten

Independent Artists
The Age of Empowerment

The Platform-Agnostic Artist
Building Audiences In A Decentralized Media Landscape

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings