Reports: Creator Economy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The creator economy is revolutionising how consumers engage with entertainment. Learn how creators hone their craft and build their careers, with deep analysis of music, video, social, audio and gaming’s role within the creator economy

Consumers as creators The artist / audience line is blurring

Music creators Slicing the funnel

Growth from transparency Reframing the value of music through creator rights

Music creator tools forecast Moving towards a hybrid future

Creator hubs Creator tools’ next growth driver

Creator culture The song becomes the feed

Creator Tools The Music Industry’s New Top of Funnel

Independent Artists Pathfinding Through a Pandemic

MIDiA Research Artist Survey Q2 2020

Independent Artist Survey Aspirations That Will Reshape an Industry

YouTube Music Curators Media Assets or Next-Gen Labels?

Independent Artists The Music Industry Rewritten

Independent Artists The Age of Empowerment

The Platform-Agnostic Artist Building Audiences In A Decentralized Media Landscape

YouTubers Go Mainstream How YouTubers Are Spreading Their Social Wings