Reports: Creator Economy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The audio creator opportunity
Audio creator behaviours and monetisation potential

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Rutger Rosenborg
Creators
Subscriptions
Spotify
Historically, YouTubers and TikTok influencers have received the lion’s share of mainstream attention as a creator class – but audio creators are increasingly active on the same digital platforms and operating within the same formats. As a result, the audio creator has become a jack of all trades, moving between copyediting, audio editing, and video editing.
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MIDiA Research 2025–2031 music creator tools forecasts
AI comes to town

Cover image for MIDiA Research 2025–2031 music creator tools forecasts
Mark Mulligan
subscribers
AI
Business Strategy
This music creator tools forecasts report acts as a companion piece to MIDiA’s report “State of music creator economy: AI’s growing reach ” . This report provides analysis, market sizing, and forecasts for users and revenues for music creator tools revenues across the following categories: Software and services DAWs Music software (plug-ins, VSTs, generative AI, stem extraction, etc.
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Splice x MIDiA Sounds of 2025

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Kriss Thakrar, Tatiana Cirisano, Samuel Griffin, Mark Qi and Olivia Jones
Free Report
Splice
Audience Insight
Splice is an engine powering producers across the world. With one ofthe largest, most sonically-diverse catalogues of sounds and samples, itprovides the music that makes the music for some of the most popularartists on the planet. Sabrina Carpenter’s hit “Espresso”, produced byJulian Bunetta, is a key recent example, with a sound pack by influentialproducer Oliver featuring prominently.
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Generative AI
The double-edged sword for social video platforms and content creators

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Ben Woods
Product Strategy
A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy. If left unchecked, generative AI could tip the balance towards more inauthentic than authentic human content on social video platforms: a big risk considering authenticity is what gave social video platforms their initial rise in the first place.
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Livestreaming strategy in a social-video world
Work with UGC, not against it

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Tatiana Cirisano
live
Amazon Prime
gigs
Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment super-consumers — is coming into focus. Now, as the rise of social video coincides with the return of in-person concerts and festivals, user-generated content (UGC) at shows is joining the digital concert mix.
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Artists direct
Focus on passion, not professionalism

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Tatiana Cirisano
Spotify
Spotify
SoundCloud
All eyes of the music business are on artists direct, the fastest-growing segment of the industry. But the 6.4 million artists in this segment are far from a unified group, and have varied aspirations, challenges, and needs. MIDiA’s 2023 creator survey reflects that the two largest sub-segments of artists direct are those who seek full-time music careers; and those who are passionate about music, but not seeking a full-time career.
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