Reports: Content
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The State of the Video Creator Economy The road to one billion creators
Defining entertainment superfans Characteristics, categories, and commercial impact
The new Hollywood Tactics for YouTube’s TV takeover
Social as the home of online scenes Going beyond viral moments
The future of creator apps Fuelling engagement with fandom
The fandom eclipse How fan content is competing with IP
India market focus A fandom and AI-forward online population
Leveraging anime A nuanced scene not a genre
The audio creator opportunity Audio creator behaviours and monetisation potential
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Social 2025 Navigating platforms for fan power
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
The global podcast opportunity Unlocking format growth
Social video TikTok sets the pace
