Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well...

In August, we wrote about Zynga swinging back to profit and its plans to focus further on branding and ‘forever franchises’ (games it believes will remain long-term successes), to maintain its positive...

Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70 th anniversary of the iconic car brand. A mutually beneficial brand-building...

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga...

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends , the world's most popular mobile word game. The show will also incorporate aspects...

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate...