Blog: PlayStation

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

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Rhys Elliott

20 Feb 2025

The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console and PC – has a unique twofold challenge: Supply : New AAA games can take five years or more to m...

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How PlayStation broke its hardware and active user records in Q4

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Rhys Elliott

13 Feb 2025

Business Strategy

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation – was the biggest segment (38%) Sony Music accounted for 11% and Sony Pictures for 9% of...

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The games market will grow by 4.6% in 2025 – in line with the global inflation rate

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Rhys Elliott

31 Jan 2025

Business Strategy

We just published our flagship games report MIDiA Research’s Global Games Forecasts 2025–2031 and its accompanying dataset. What you need to know: The games market is mature , so double-digit growth is a fantasy and the industry will only see slight growth going forward The global number of game...

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Are console platforms about to push smartphone-style subscription plans?

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Rhys Elliott

17 Jan 2025

Business Strategy

assassin’s creed

Diminishing returns on console generations, cash-strapped consumers, and increasing console prices might just open up a new pricing model for consoles – one in which consoles look increasingly like smartphones.

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Gamers spend more time on social video than games

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Rhys Elliott

5 Dec 2024

Game publishers have long used third-party video platforms such as Twitch and YouTube as springboards for game promotion. In return, Twitch and YouTube receive ad- and creator-driven revenues (like donations).

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Move over, console wars – the battle for AAA portable gaming is coming

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Rhys Elliott

25 Nov 2024

Seemingly every manufacturer in the games space is working on a portable machine. Now, Bloomberg sources claim that Sony has started early work on a portable that plays PS5 games. Microsoft’s head of gaming, Phil Spencer, has already confirmed that Xbox is working on its own portable (also per Blo...

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What would happen if Sony bought Kadokawa?

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Rhys Elliott

22 Nov 2024

Japanese media conglomerate Kadokawa recently confirmed that Sony sent it a letter of intent to acquire Kadokawa (increasing its current 2% stake). Kadokawa owns FromSoftware, the developer of Elden Ring , a 25-million-selling game that became a huge cultural moment in 2022.

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Horizon's price changes show why consoles are pushing for no discs

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Rhys Elliott

10 Oct 2024

PlayStation recently launched a remaster of 2017’s Horizon Zero Dawn forPS5 and PC. As part of a specialpromotion from Sony, anyone who already owns the original Horizon Zero Dawn can paya $10 upgrade fee to access the remaster.

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Most gamers prefer single-player games

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Rhys Elliott

3 Oct 2024

It’s no secret that the bulk of AAA games market revenues come from in-game purchases , mostlyfrom live-service games. It’s also impossible to ignore that the live-service market is fiercely competitive.

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Concord has been taken offline: What went wrong?

Cover image for Concord has been taken offline: What went wrong?

Rhys Elliott

5 Sep 2024

PlayStation Studios

PlayStation is taking its PVP hero shooter Concord off the market after just two weeks. The game’s Steam numbers point to incredibly low sales. ‘’At this time, we have decided to take the game offline beginning September 6, 2024,’’ said Firewalk Studios’ game director, Ryan Ellis .

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Gamers aren’t finishing games, and that’s a problem

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Rhys Elliott

24 Jul 2024

Assassin's Creed

Every segment in the games market is facing challenges. While some experts remain optimistic about gaming’s growth pace returning in the near future, the truth is that many arguments for this never-ending growth are shaky.

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PlayStation shifts lanes, letting its family-friendly ambitions known

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Rhys Elliott

6 Jun 2024

Sony’s second State of Play marketing event of 2024 has increased anticipation for the company’s upcoming game releases. The roughly 30-minute presentation advertised 14 games consumers can look forward to in 2024 and 2025.

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PlayStation’s financial results: The good, the bad, and the hopeful

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Rhys Elliott

16 May 2024

PlayStation Plus

Sony released its earnings for the 12 months ending March 31, 2024 (FY2023). As always, gaming was Sony’s biggest vertical and the heart of its cross-media strategy . Revenues grew +17% in FY2023 to $28.

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Why acquiring Paramount would transform Sony’s cross-entertainment future

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Ben Woods

8 May 2024

Paramount Global

When rumours began circulating of a Paramount sale, TV streaming was already entering a new phase. The industry’s biggest beasts have been locked in an all-out war for subscribers, spending and borrowing big to capture as much of the market as possible.

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Fallout is another transmedia hit, but the strategy needs to evolve

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Rhys Elliott

26 Apr 2024

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for game publishers, the transmedia strategy is nowhere near maximising its potential.

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Cover image for Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collabor...

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What Project Q tells us about Sony’s strategic thinking?

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Karol Severin

25 May 2023

During Sony’s Showcase event last night, Sony unveiled Project Q – a handheld gaming device. It will come to the market later this year, though Sony did not specify the exact date or price yet. Project Q will enable the user to stream the games that are installed on their PS5 device over wi-fi.

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The Last of Us – when games meet video

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Samuel Griffin

26 Jan 2023

Video streaming

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly dominated by a handful of games, companies that are acting on the cross-entertainment opportunity...

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Can afforfable MOCAP help with VR adoption?

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Samuel Griffin

16 Dec 2022

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release of Mocopi , a mobile MOCAP hardware, will allow users to attach sensors to their person and have a...

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Will PlayStation Tournaments deliver on Sony’s hopes?

Cover image for Will PlayStation Tournaments deliver on Sony’s hopes?

Perry Gresham

9 Dec 2022

competitive gaming

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on their performance – including in real life (IRL) prizes.

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