midia event blog by MIDiA Research

Blog: midia event

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

The Era of Peak Attention? Try Peak Distraction – Event Rundown

Blog post by Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand...

Free-to-Attend Event: Monetising Fandom

Blog post by Mark Mulligan

10 Jul 2019

artist brands

artist data

audience data

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine...

The Artist Marketing Playbook Needs Rewriting

Blog post by Mark Mulligan

5 Jul 2019

artist marketing

artist streams

artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing....

From Ownership to Access

Blog post by Mark Mulligan

10 Jul 2018

Access

Innovation

innovation disruption

Last Wednesday we held the third MIDiA Quarterly forum, exploring the shift from ownership to access across different media industries. In addition to MIDiA analyst presentations we had panellists from...

How Tencent is Successfully Monetising a Messaging App Ecosystem

Blog post by Alistair Taylor

6 Jul 2018

China

digital content

Facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

Subscriptions put premium consumers as well as premium content behind paywalls

Blog post by Georgia Meyer

5 Jul 2018

Amazon Prime

apple music

Innovation

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different...

Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event

Blog post by Dara Jegede

26 Jun 2018

Media

midia event

Music Subscriptions

MIDiA is back with another exclusive industry event, bringing together experts, decision makers, innovators and entrepreneurs from all across the digital entertainment spectrum. This event will explore...

Radio Is Streaming’s Next Frontier

Blog post by Mark Mulligan

9 Feb 2018

Ad Supported Music

ad supported streaming

free Streaming

This week MIDiA held its latest quarterly research and networking event at Gibson Brands Showrooms in the heart of London’s West End. The event was heavily over-subscribed and was a great success (there...

Join Us At ‘Radio Is Streaming’s Next Frontier’

Blog post by Mark Mulligan

22 Jan 2018

Gibson

Gibson brands

midia

I’m very pleased to announce that MIDiA is hosting a special industry event on Wednesday 7 th February at Gibson Brands incentral London, in partnership with 7digital. The event ‘Radio Is Streaming’s...