Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Welcome to the Metaverse, where audience fragmentation reigns
How touring pits artists against their own fans
What Elon's Twitter means for music
Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom
Can esports organisations allocate resources more effectively to unlock growth?
The cost of music streaming just went up — here is what must come next
Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’
Midnights: modern-day music marketing 101
House of spoilers: Leaks are bad for services, but good for fans
HYBE’s new strategy is a blueprint for more than BTS
Vinyl now matters more to the music industry
How podcast platforms are setting their sights on global expansion
What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
WMG is moving beyond superstars – and that is a good thing
Social media is the vessel to amplify the open podcasting ecosystem
Lean-through consumption Communities are key
From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance
Beyoncé raises the question: what does commercial success mean in 2022?
