Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance
Beyoncé raises the question: what does commercial success mean in 2022?
Spotify is courting gen Z, but is it enough?
Changing streaming’s royalty model will unlock a new music economy
The future of music The rise of a counterculture industry
The Kate Bush resurgence shows that music consumption has no time stamp
Netflix could build a fandom platform with a potential bid for Formula One broadcast rights
Burning out and fading away: the exhausting job of marketing new music
Is TikTok becoming a record label? The question misses the point
What Snapchat is getting right about the future (and why music should pay attention)
You can play Snoop Dogg in Call of Duty, but you can’t PLAY him
Why the remix challenge is primed for a revival
Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?
The future of music consumption is (re)creation
Spotify’s Loud and Clear is about fandom, not royalties
What the music industry can learn from play-to-earn gaming
Why TikTok is primed to become the next-generation music company
Kanye’s Stem Player release is a real-time experiment in superfan targeting
