Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why fandom’s ‘more is more’ era could backfire
Streaming is both retail and radio – it shouldn’t be
Apple, Stormzy, and the new Hollywood
International success for local language artists A strategic playbook
Why HYBE expanding into China is a bigger deal than you think
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
India market focus A fandom and AI-forward online population
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
What Western DSPs can learn from Tencent Music’s SVIP Tier
20 years ago, labels targeted fandom. Will it work the second time around?
Flipping the script Game IP transmedia needs to evolve
Unintended consequences – the year ahead for streaming
Are we reaching peak fandom?
There is no Pirates of the Caribbean 6: How long is the internet going to work?
How economic volatility will impact US labels’ fandom monetisation push
IMS Business Report 2025
Fandom reciprocity: Why sustaining a community requires give and take
Everyone wants to monetise fandom – but we must fix fan data first
