Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
New research: What do gamers really think about generative AI in games?
RIIZE: When listening to superfans goes too far
What happens to music when fan-made content eclipses the original IP?
What HYBE and UMG’s Q3 earnings tell us about superfans
A message to the entertainment industry: nurture fandom or risk losing control of your IP
Two future paths for the vinyl revival
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
AI, dead internet theory, and why analogue is a future-proof business strategy
Streaming’s growth plan in the connection economy
Songwriters take the stage A new playbook for a new era
Social is the new entertainment; enter MIDiA’s new social vertical
Music isn’t getting worse, genre is
The make-or-break of live in 2024
Playable Post Malone in WWE is a cross-entertainment bullseye
Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI
Mainstream is the new niche
The state of the attention economy: why don’t fan-first platforms work?
Audience agency and the value of social media: the rise of the “digitine”
