Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music isn’t getting worse, genre is
The make-or-break of live in 2024
Playable Post Malone in WWE is a cross-entertainment bullseye
Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI
Mainstream is the new niche
The state of the attention economy: why don’t fan-first platforms work?
Audience agency and the value of social media: the rise of the “digitine”
Helldivers 2's woes show publishers should nudge, not push, gamers
Music fandom’s future (and its existential crisis)
Taylor Swift, The Black Dog, and the fan frenzy flywheel
AI cannot replace creators… and the proof, surprisingly, is books
Forget TikTok trends; the scene is TikTok itself
Fan economy: expanded rights are worth $3.5 billion, now what?
Format versus context: Can a YouTuber make it on TV?
Steamboat Willie Mickey Mouse and the blending of fan and franchise
Sony is tapping its core media fusion opportunity. Here is why:
Streaming is missing cultural moments, and superstars know it
BlackPink, superfans and the video game threat to social video and streaming TV
