Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Taylor Swift, The Black Dog, and the fan frenzy flywheel
AI cannot replace creators… and the proof, surprisingly, is books
Forget TikTok trends; the scene is TikTok itself
Fan economy: expanded rights are worth $3.5 billion, now what?
Format versus context: Can a YouTuber make it on TV?
Steamboat Willie Mickey Mouse and the blending of fan and franchise
Sony is tapping its core media fusion opportunity. Here is why:
Streaming is missing cultural moments, and superstars know it
BlackPink, superfans and the video game threat to social video and streaming TV
A new era of ‘fan-made’ music is about to begin
The state and future of music fandom Unleashing fan creativity
Don’t be fooled by the streams that it’s got, it’s still hip hop from the block
Superfans may not be super enough
DAZN bets on sports streaming future being driven by fandom
BBC Radio 1’s Giant DJ Hunt shows what radio does right
How live music will change in the next decade
Netflix’s risk averse strategy is right for the retention age
Sports broadcasting is ripe for disruption…and creators know it
