Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The state and future of music fandom Unleashing fan creativity
Don’t be fooled by the streams that it’s got, it’s still hip hop from the block
Superfans may not be super enough
DAZN bets on sports streaming future being driven by fandom
BBC Radio 1’s Giant DJ Hunt shows what radio does right
How live music will change in the next decade
Netflix’s risk averse strategy is right for the retention age
Sports broadcasting is ripe for disruption…and creators know it
Why AI music may make fandom even more important
Hybrid live streaming provides new opportunities to build authentic global fanbases
Spotify’s vertical feed could change music discovery, but not for the reason you think
The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists
The way AI isn’t used will have a bigger impact on music than how it is used
Is the quality of games going down?
Peak talent is here for streaming TV
Kill the campaign Music marketing needs branding, not direct response
The metaverse transition: Fortnite
What comes next in the music streaming model makeover
