Product Strategy | MIDiA Research

Webinar April 21-22: the future is monetising fandom, not attention

Dara Jegede

6 Apr 2021

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication...

min read

Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

Dara Jegede

6 Apr 2021

webinar

Fandom

Churn

The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video...

min read

Games - Day 2: Beyond gaming to cross-entertainment partnerships

Dara Jegede

6 Apr 2021

fandom insight

gaming

Games

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew...

min read

F1 Drive to Survive: The rise of a Motorsport Multiverse

Srishti Das

24 Mar 2021

Video

F1

Drive to Survive

Netflix’s Drive to Survive was one of the first media projects taken up by Liberty Media after it bought the keys to Formula One (F1) in 2017. The first season aired in March 2019, bringing with it a...

min read

Entertainment fandom
Monetise fandom, not attention

Mark Mulligan

March 2021

music fans

Fandom

Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres within...

Is gaming the solution to sports’ Gen Z problem?

Alistair Taylor

8 Mar 2021

gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

min read

Fans come first in the attention recession

Hanna Kahlert

2 Mar 2021

Media and Marketing

Fandom

Media

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...

min read

2020 in review
Lockdown legacy impacts on entertainment

Hanna Kahlert

February 2021

Streaming

Netflix

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic circumstances...

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

Cover image for OTT Distribution and Partnerships

Tim Mulligan

February 2021

Free Report

Streaming

Fandom

Audience Insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

Cover image for Music Product Strategy Re-boot

Mark Mulligan

January 2021

Innovation

Spotify

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Alistair Taylor

7 Jan 2021

D-Day

Year 0

Sporting rights

With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights...

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DAZN launches globally with advent calendar offering of boxing contests

Alistair Taylor

3 Dec 2020

DAZN

SVOD

subscription video on demand

DAZN’s global roll out is finally here , following an announcement to launch worldwide (including the UK) back in March. The pandemic-enforced postponement and cancellation of live sports scuppered its...

min read

Why DAZN is adapting to German consumer nuances with linear and digital bets

Alistair Taylor

22 Oct 2020

AZN

sport-centric

SVOD

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where...

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Killing Eve – A Case Study in Analysing Show Fandom

Tim Mulligan

September 2020

Video

BBC

Fandom

Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a female...

Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

Karol Severin

4 Sep 2020

music industry

gaming

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not...

min read

Music Streaming Needs a New Future

Mark Mulligan

12 Jun 2020

Alibaba

China

Fandom

While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article...

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The Music Industry’s Next Five Growth Drivers

Mark Mulligan

22 May 2020

creator tools

Fandom

fitness

The risk with trying to imagine what the future might look like is to simply think it is going to be a brighter, shinier version of today. At this precise moment in time, this has perhaps never been truer. ...

min read

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Hanna Kahlert

April 2020

Video

Marketing

YouTube

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent...

Kingdom: Global Events Correlate with Show Awareness

Hanna Kahlert

19 Mar 2020

Awareness

Chart Of The Week

coronavirus

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead, to even Game of Thrones’ whitewalkers, zombies have been a cultural zeitgeist metaphorically teasing at our inner...

min read

TV Network Brand Fandom and Awareness

Tim Mulligan

March 2020

Fandom

tv networks

data

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with...