Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
A handful of sports dominate fandom among esports viewers, but opportunity still exists for many
Why Spotify’s creator strategy needs to pay more attention to fans
Fandom’s Icarus phenomenon: The hype cycle of the attention economy
What is an artist in the age of creators?
Why music underpins the culture of our ‘new normal’
Euro 2020 – a pandemic-driven standout success
Is 2021 the start of the great content reset?
Instagram continues to perform strongly despite inconsistent brand identity
The content versus culture conundrum
UGC vs. Premium: Is the video valuation bubble big enough to burst?
Growth drivers – what comes after streaming
Fandom versus format: Formula One is driving through a new sprint format to push engagement
How should we celebrate fame in today’s music business?
The case for next-generation spectator modes in games
Super League feels the cost of forgetting fans
Lockdown & Dragons: Fantasy proves the fandom effect
Webinar April 21-22: the future is monetising fandom, not attention
Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic
