Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
A red-hot cultural movement (Taylor’s Version)
Tribes are the future of fandom (and that may or may not be a good thing)
Adele’s success will be best measured in cultural impact – not sales
The impact of culture on content: Why Squid Game is a bigger hit than Bond
Content proliferation is remaking entertainment categories and giving rise to experiential consumption
The oncoming fandom crisis
The games universe is driving the rise of global football fandom
The four key cultural trends transforming digital entertainment in 2021 and beyond
Sports fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
Hip hop fandom is driving the music business' future in gaming, live streaming and beyond
The music industry’s gaming experience is growing beyond traditional sync and licensing
A handful of sports dominate fandom among esports viewers, but opportunity still exists for many
Why Spotify’s creator strategy needs to pay more attention to fans
Fandom’s Icarus phenomenon: The hype cycle of the attention economy
What is an artist in the age of creators?
Why music underpins the culture of our ‘new normal’
Euro 2020 – a pandemic-driven standout success
Is 2021 the start of the great content reset?
