Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Peak talent is here for streaming TV
Kill the campaign Music marketing needs branding, not direct response
The metaverse transition: Fortnite
What comes next in the music streaming model makeover
YouTube’s one-stop shop offers a salvation to creator burn-out
Music discovery in 2023 is about the journey, not the moment
Why TV is at risk of losing its cultural value
Twitch can fight the digital advertising downturn with Guest Star
Party in the front, business in the back: Why Apple Music Sing is so savvy
Welcome to the Metaverse, where audience fragmentation reigns
How touring pits artists against their own fans
What Elon's Twitter means for music
Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom
Can esports organisations allocate resources more effectively to unlock growth?
The cost of music streaming just went up — here is what must come next
Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’
Midnights: modern-day music marketing 101
House of spoilers: Leaks are bad for services, but good for fans
