Product Strategy | MIDiA Research

Fandom

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Cover image for The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Keith Jopling

6 Mar 2023

Creator economy

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early on that a hit record can hurt your entire body of work if you let the industry control your narrati...

min read

The way AI isn’t used will have a bigger impact on music than how it is used

Cover image for The way AI isn’t used will have a bigger impact on music than how it is used

Kriss Thakrar

2 Mar 2023

artificial intelligence

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With the right inputs, ChatGPT can create, draft and edit SEO-friendly content at a scale that humans ar...

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Is the quality of games going down?

Cover image for Is the quality of games going down?

Perry Gresham

24 Feb 2023

trueachievements

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really gotten worse? To investigate this, I looked into user rating data from TrueAchievements.

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Peak talent is here for streaming TV

Cover image for Peak talent is here for streaming TV

Tim Mulligan

2 Feb 2023

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at creating a high-profile scripted drama to bring gamers to its direct-to-consumer service (D2C) HB...

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Kill the campaign
Music marketing needs branding, not direct response

Cover image for Kill the campaign

Mark Mulligan and Tatiana Cirisano

February 2023

Streaming

Spotify

Marketing

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough money to go around for the ballooning amount of music on streaming services, and passive consumption is the new norm.

The metaverse transition: Fortnite

Cover image for The metaverse transition: Fortnite

Samuel Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher , Fortnite , Disney’s The Mandalorian, and HBO’s Westworld.

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What comes next in the music streaming model makeover

Cover image for What comes next in the music streaming model makeover

Tatiana Cirisano

17 Jan 2023

Music streaming

Independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record labels, but their cut of the pie is now diminishing due to a number of factors: The growth of inde...

min read

YouTube’s one-stop shop offers a salvation to creator burn-out

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Ben Woods

12 Jan 2023

Creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers, Stream Scheme told some of its viewers to quit streaming altogether.

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Music discovery in 2023 is about the journey, not the moment

Cover image for Music discovery in 2023 is about the journey, not the moment

Tatiana Cirisano

12 Jan 2023

Music streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily.

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Why TV is at risk of losing its cultural value

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Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions, national identities, and hope in dark times.

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Twitch can fight the digital advertising downturn with Guest Star

Cover image for Twitch can fight the digital advertising downturn with Guest Star

Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds of both streamers, was among the early try-outs of Guest Star – the livestreaming platform’s l...

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Party in the front, business in the back: Why Apple Music Sing is so savvy

Cover image for Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

Music streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new, subscriber-only karaoke feature called Sing, where users can sing along to “tens of millions�...

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Welcome to the Metaverse, where audience fragmentation reigns

Cover image for Welcome to the Metaverse, where audience fragmentation reigns

Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s ‘Oasis’ that it competes, and wins, when pitted against conventional reality.

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How touring pits artists against their own fans

Cover image for How touring pits artists against their own fans

Tatiana Cirisano

6 Dec 2022

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash for skyrocketing ticket prices.

min read

What Elon's Twitter means for music

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Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform, which 24% of consumers use weekly, is unclear.

min read

Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Cover image for Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Tim Mulligan

24 Nov 2022

Artists’ Equity

On Sunday, the New York Times broke the story that Matt Damon and Ben Affleck are launching a new production company called Artists’ Equity. The production venture is backed by RedBird Capital Partners (who have committed $100 million to fund the venture) and aims to expand profit participation al...

min read

Can esports organisations allocate resources more effectively to unlock growth?

Cover image for Can esports organisations allocate resources more effectively to unlock growth?

Samuel Griffin

4 Nov 2022

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations.

min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will do the same in 2023.

min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok marketing a priority, but they have approached it in slightly different ways.

min read

Midnights: modern-day music marketing 101

Cover image for Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an equivalent of 1.

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