Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI music creators: music’s superfans
New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain
How social’s reach is undermining its culture
Forget catalogue; creators are the new valuable IP
The future of music streaming: Change or be changed
The winning formula for Grand Theft Auto VI: Games pricing strategy
Gen Z social habits spell trouble for music discovery
All eyes, no ears: New MIDiA data shows why virality is not building fandom
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
Defining entertainment superfans Characteristics, categories, and commercial impact
Beyond the anecdote: The need for a data-driven superfan definition
How KPop Demon Hunters cracked the fandom code
Beyond the screen How and why gaming merch and collectibles fuel fandom
MIDiA’s 2025 independent label survey
Why WEBTOON’s short-form video drive is a lesson in format flexibility
The unflattening of streaming
What traditional media can learn from sports fandom’s bifurcation moment
Social as the home of online scenes Going beyond viral moments
