Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How KPop Demon Hunters cracked the fandom code
Beyond the screen How and why gaming merch and collectibles fuel fandom
MIDiA’s 2025 independent label survey
Why WEBTOON’s short-form video drive is a lesson in format flexibility
The unflattening of streaming
What traditional media can learn from sports fandom’s bifurcation moment
Social as the home of online scenes Going beyond viral moments
Fandom as a multi-layered experience
Mainstream meets Fandom: How entertainment and creators can thrive together
What is the value of a stream in 2025?
More than hype: Why gamers cannot wait for GTA VI
The future of creator apps Fuelling engagement with fandom
Why legacy media should use creators as curators and content providers
Music consumer behaviour Q1 2025 Mixed signals
Building fandom is about the journey, not the destination
Why podcasts triumph in real-life settings: a lesson in scene alignment
Why fandom’s ‘more is more’ era could backfire
Streaming is both retail and radio – it shouldn’t be
