Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Mainstream meets Fandom: How entertainment and creators can thrive together
What is the value of a stream in 2025?
More than hype: Why gamers cannot wait for GTA VI
The future of creator apps Fuelling engagement with fandom
Why legacy media should use creators as curators and content providers
Music consumer behaviour Q1 2025 Mixed signals
Building fandom is about the journey, not the destination
Why podcasts triumph in real-life settings: a lesson in scene alignment
Why fandom’s ‘more is more’ era could backfire
Streaming is both retail and radio – it shouldn’t be
Apple, Stormzy, and the new Hollywood
International success for local language artists A strategic playbook
Why HYBE expanding into China is a bigger deal than you think
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
India market focus A fandom and AI-forward online population
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
What Western DSPs can learn from Tencent Music’s SVIP Tier
20 years ago, labels targeted fandom. Will it work the second time around?
