Reports: Video streaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Podcast videos
Format blurring expands podcasts’ future

Annie Langston

1 Feb 2023

Creators Apple Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool to reach new audiences and engage current listeners.

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Tim Mulligan

28 Jun 2021

Streaming Apple Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.

Q2 2020 TV Show Demand
Asia-Pacific

Tim Mulligan

18 Jun 2020

asia pacific Video streaming TV show

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 15 Asia-Pacific countries for June 11, 2020. Wikipedia page views are strong indicators of incipient viewing as unlike a Google search, a viewer has made an active decision to find out more about a show.

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

6 Apr 2020

Free Report

Streaming Spotify Artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic.

Cover image for Ad Receptiveness Consumer Survey

Ad Receptiveness Consumer Survey
Country Snapshots

Mark Mulligan

23 Mar 2020

Subscriptions Marketing Music streaming

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Video Consumer Survey
Country Snapshots

Tim Mulligan

23 Mar 2020

Consumer behaviour Subscriptions Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

12 Dec 2019

Spotify Marketing Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming progressively more content behind paywalls, which, as predominately ad-free spaces, represents a growing challenge for marketers.

Cover image for Digital Consumer Ad Profiles

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Georgia Meyer

28 Jan 2019

Spotify Radio YouTube

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably amongst weekly active users (WAUs) of three of the main music streaming services (Spotify, Apple Music and Amazon Prime Music) and video streaming s...

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Georgia Meyer

4 Oct 2018

Music streaming Fandom Video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology and Consumer Electronics Brands, Q1 2018 Differentiated brand propositions are increasingly required in a technology and media landscape flooded ...

Cover image for State Of The YouTube Nation

State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

Tim Mulligan

28 Apr 2016

YouTube emerging markets Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia ove...

P2P In The Age Of SVOD
Rights Fragmentation Gives Piracy A Free Pass

Mark Mulligan

5 Feb 2016

Streaming p2p Video subscriptions

Ever since the advent of Napster, media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the P2P demand for shows by fighting free with free itself, launching services such as Hulu and BBC iPlayer.

The TV App Revolution
Authenticated Channel Apps And TVE Strategy

Tim Mulligan

4 Dec 2015

apps cord nevers SVOD

Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to traditional pay-TV). Netflix, Amazon, Hulu and others welcome these consumers with open arms.