The TV App Revolution Authenticated Channel Apps And TVE Strategy

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The 20,000 Foot View
Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to traditional pay-TV). Netflix, Amazon, Hulu and others welcome these consumers with open arms. The result is a steady erosion of audience share for traditional TV operators which in turn disrupts the TV networks that rely on them for distribution. TV Everywhere (TVE) strategy is the pay-TV industry’s response to the streaming insurgents and has begotten a host of channel apps. TVE is still work in progress, racked by licensing tensions that could ultimately see studios and networks using it as a means to bypass TV operators in order to sell direct to the end user.
Key Findings
- In 2015 pay-TV companies lost subscribers while video services added million new of US consumers pay for Subscription Video On Demand (SVOD), rising to of year olds
- The year age group is the fastest for SVOD adoption
- SVOD has appeal, are female compared to music subscriptions
- TVE describes increasingly diverse mix of strategies technologies
- Operators and / studios have differing, and conflicting, TVE objectives
- Channel apps what a channel represents
- Google, Facebook Apple could all emerge as generation operators, re-bundling individual channel
Companies mentioned in this report: A+E Networks, ABC, Apple, Amazon, AT&T, CBS, Comcast, Direct TV, Dish, Fox Networks, Foxtel, Google, HBO, Hulu, NBC, Netflix, Sky, TED, Telenet, Time Warner Cable, the Huffington Post, The Walt Disney Company, The Weather Company, Vevo, Xfinity