Reports: Subscriptions

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured,...

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Cover image for Global Music Forecasts 2015-2020

Mark Mulligan

October 2015

Subscriptions

music sales

music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue...

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

June 2015

Subscriptions

Streaming

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can...

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Cover image for Music Publishing At A Cross Roads

Mark Mulligan

June 2015

music publishers

Subscriptions

Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have...

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets...

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

February 2015

superfan

consumer behavior

Consumer Behaviour

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Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

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Mark Mulligan

January 2015

Subscriptions

Paid Content

apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention...

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Mark Mulligan and Martyn Davies

October 2014

consumer behavior

Consumer Behaviour

Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only...

Global Digital Music Services Benchmark
The Digital Music Marketplace

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Mark Mulligan

September 2014

Subscriptions

Streaming Music

Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing...

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Alun Simpson and Mark Mulligan

August 2014

Subscriptions

Streaming Music

Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Cover image for Global Music Forecasts 2014 to 2019

Mark Mulligan

July 2014

Subscriptions

music revenue

Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the...

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Cover image for Decoding the Digital Consumer

Mark Mulligan

December 2013

Consumer Behaviour

music consumers

Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction...

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