Reports: Subscriptions

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Streaming Music Health Check
Streaming’s Watershed Moment

Cover image for Streaming Music Health Check

Mark Mulligan

October 2016

Subscriptions

Streaming

Streaming Music

Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify and Apple registered record growth, soon followed by streaming announcements from Amazon, Pandora and iHeart Media.

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Cover image for Music Consumer Segmentation 2016

Mark Mulligan

July 2016

Music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those based on attitudes are most valuable for understanding streaming consumers.

After The Album
How Playlists Are Re-Defining Music Consumption

Cover image for After The Album

Mark Mulligan

April 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services wielded curation to drive differentiation. Playlists have always been the core currency of streaming, but now more than ever they are becoming the beating heart, the fuel which drives both discovery and consumption.

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

Cover image for State Of The Streaming Nation

Mark Mulligan

January 2016

Subscriptions

Streaming Music

Music Subscriptions

2015 was the year streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the commercial viability of the model right across the value chain, there is no doubt that momentum is now with streaming.

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Cover image for Telco Music Strategy

Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across the rest of their businesses.

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Cover image for Global Music Forecasts 2015-2020

Mark Mulligan

October 2015

Subscriptions

music sales

Music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue terms. Indeed streaming still only represents 16% of all recorded music revenue but its growth is directly impacting virtually every other aspect of the industry.

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Cover image for On Demand In Demand

Mark Mulligan

June 2015

Subscriptions

Streaming

US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can be considered established. While free streaming, YouTube in particular, is booming, subscriptions remain confined to niche audiences.

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Cover image for Music Publishing At A Cross Roads

Mark Mulligan

June 2015

music publishers

Subscriptions

Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have a far less digital centric worldview than record labels.

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Cover image for Apple Subscriptions

Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets and for them to bleed out on the cutting edge of innovation before sweeping in to dominate.

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Cover image for The Aficionado Impact

Mark Mulligan

February 2015

superfan

consumer behavior

Consumer behaviour

Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Cover image for Profiling The Paid Content Consumer

Mark Mulligan

January 2015

Subscriptions

Paid Content

apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention and wallet share on consumers’ connected devices.

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Cover image for Unlocking YouTube

Mark Mulligan

October 2014

consumer behavior

Consumer behaviour

Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.14 for each of its one billion users per year, since the launch of Content ID in 2007.

Global Digital Music Services Benchmark
The Digital Music Marketplace

Cover image for Global Digital Music Services Benchmark

Mark Mulligan

September 2014

Subscriptions

Streaming Music

Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing business models. To better understand this marketplace, MIDiA Research conducted a Global Music Services Tracker.

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Cover image for The Streaming Effect

Mark Mulligan

August 2014

Subscriptions

Streaming Music

Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through which the irresistible force of the shift from ownership to access is best understood.

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Cover image for Content Connectors

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are best known.

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Cover image for Global Music Forecasts 2014 to 2019

Mark Mulligan

July 2014

Subscriptions

Music revenue

Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates.

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Cover image for Decoding the Digital Consumer

Mark Mulligan

December 2013

Consumer behaviour

Music consumers

Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform.

‹
1
2
3

Showing 41 to 57 of 57 results.