On Demand In Demand Meeting The Needs Of The On Demand Fan
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2014 was undoubtedly streaming’s biggest year yet, growing by and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can be considered established. While free streaming, YouTube in particular, is booming, subscriptions remain confined to niche audiences. Meanwhile the fall in music sales that accompanied streaming growth ensures that opinion remains fiercely divided. The next few years will be ones of transition and require a reassessment both of how streaming can be used to drive revenue in the interim and what the long term impact will be on how fans interact with music and their favourite artists.