Reports: Social media
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Esports viewers update A valuable segment with a (solvable) growth problem
Audio ad opportunity Niche targeting unlocks attention
Profiling the social media footprint of niche entertainment audiences for Web 3
Hybrid futures MIDiA 2022 predictions
Attention economy After the lockdown boom
From social media to creator tools The evolution of UGC
Creator culture The song becomes the feed
2020 in review Lockdown legacy impacts on entertainment
Ad Receptiveness Consumer Survey Country Snapshots
Sports Consumer Trends The Sun Sets on Pay-TV Dominance
The Paywall Paradox Ring Fencing Advertising’s Most Valuable Consumers
