messaging apps Reports from MIDiA Research

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

Cover image for MIDiA Data Spotlight: Social Apps

Report by Alistair Taylor

27 Sep 2018

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless...

Quarterly Digital Content Trends: Q2 2018

Report by Mark Mulligan

18 Sep 2018

£3,000.00 excl. VAT

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

India’s Digital Consumers
Race to Win The Next Billion Intensifies

Cover image for India’s Digital Consumers

Report by Georgia Meyer

24 Aug 2018

£5,000.00 excl. VAT

music streamers

messaging app users

video subscribers

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

Advertising in China
Reaching the Most Digitally Savvy Consumers

Report by Georgia Meyer

24 Jul 2018

£3,000.00 excl. VAT

music streamers

messaging app users

video subscribers

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese...

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan

29 Jun 2018

£3,000.00 excl. VAT

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Cover image for Facebook’s Instagram Problem

Report by Mark Mulligan

9 Feb 2018

facebook

messaging apps

messenger apps

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing...

Quarterly Digital Content Trends: Q4 2017

Report by Mark Mulligan

30 Jan 2018

£3,000.00 excl. VAT

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q3 2017

Report by Mark Mulligan

11 Dec 2017

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends
Q2 2017

Cover image for Quarterly Digital Content Trends

Report by Mark Mulligan

31 Aug 2017

£1,160.26 excl. VAT

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Report by Zach Fuller

12 May 2017

snapchat

Snap Inc

Quartrly earnings

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects...

The Experience Economy
The Value Shift In Media Assets

Report by Zach Fuller

22 Mar 2017

experiential economy

streaming

messaging apps

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in...

Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Report by Karol Severin

7 Dec 2016

Facebook messenger

messenger

messenger app

Facebook Messenger has caught up with WhatsApp, boasting more than 1 billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences...

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Report by Mark Mulligan

17 Nov 2016

messenger apps

messaging apps

messaging

20,000 Foot View Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands,...

Instagram User Profile
Edging Towards Mainstream

Report by Zach Fuller

17 Nov 2016

instagram

Instagram users

Instagram demographics

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual...

Video Consumer Trends In The UK
An Increasingly Diverse Consumer Landscape

Cover image for Video Consumer Trends In The UK

Report by Tim Mulligan

30 Sep 2016

UK Video Market

uk video consumer trends

UK consumer september survey

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging...

Mobile Messaging Platforms
The Mobile Experience Revolution

Cover image for Mobile Messaging Platforms

Report by Karol Severin

27 Jul 2016

messaging platforms

messaging apps

Mobile messaging

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion...

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Report by Tim Mulligan

27 Jul 2016

£750.00 excl. VAT

SVOD

australia

Pay-TV

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition....

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Cover image for Video And Messaging Apps

Report by Tim Mulligan

30 Jun 2016

messaging apps

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services...

Online Video Vendor Landscape
Key Players in the Online Video Value Chain

Cover image for Online Video Vendor Landscape

Report by Tim Mulligan

31 May 2016

online video vendor landscape

messaging apps

Online video

20,000 Foot View 2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of...

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Cover image for Profiling The Mobile Messaging App User

Report by Karol Severin

30 May 2016

Mobile messaging

messaging apps

messaging app users

The 20,000 Foot View With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep...

Reports: messaging apps