Messaging apps Reports from MIDiA Research

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

September 2018

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

India’s Digital Consumers
Race to Win The Next Billion Intensifies

Cover image for India’s Digital Consumers

Georgia Meyer

August 2018

Spotify

Google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

Advertising in China
Reaching the Most Digitally Savvy Consumers

Georgia Meyer

July 2018

emerging markets

music streamers

SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers...

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Cover image for Facebook’s Instagram Problem

Mark Mulligan

February 2018

YouTube

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends
Q2 2017

Cover image for Quarterly Digital Content Trends

Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Zach Fuller

May 2017

Amazon

Facebook

viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects...

The Experience Economy
The Value Shift In Media Assets

Zach Fuller

March 2017

Streaming

Apple

Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in...

Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Karol Severin

December 2016

Facebook messenger

Mobile messaging

Messaging apps

Facebook Messenger has caught up with WhatsApp, boasting more than 1 billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences...

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Mark Mulligan

November 2016

digital natives

apps

mobile apps

Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands, such as Viacom...

Instagram User Profile
Edging Towards Mainstream

Zach Fuller

November 2016

Facebook

Mobile messaging

Instagram

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual...

Video Consumer Trends In The UK
An Increasingly Diverse Consumer Landscape

Cover image for Video Consumer Trends In The UK

Tim Mulligan

September 2016

SVOD

TVOD

Messaging apps

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging...

Mobile Messaging Platforms
The Mobile Experience Revolution

Cover image for Mobile Messaging Platforms

Karol Severin

July 2016

arpu

mobile app economy

messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android...

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Tim Mulligan

July 2016

Australia

Online video

video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition....

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Cover image for Video And Messaging Apps

Tim Mulligan

June 2016

Video

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are...

Online Video Vendor Landscape
Key Players in the Online Video Value Chain

Cover image for Online Video Vendor Landscape

Tim Mulligan

May 2016

Online video

Messaging apps

online video vendor landscape

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it...

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Cover image for Profiling The Mobile Messaging App User

Karol Severin

May 2016

Consumer behaviour

messaging platforms

Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the...

Reports: Messaging apps