Reports: Freemium

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The FAST advantage Build sustainable consumer models

Digital Consumer Ad Profiles Targeting Music and Video Streamers

Pandora Mapping Its Place in the US Streaming Market

State of the YouTube Music Economy 2.0 A Turning Point for All Parties

Paid News Legacy Titles and New Media Compete For Share Of Digital Voice

State Of Freemium Games Q1 2017 A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

Q4: 2016 Streaming Music Market Update Competition Is Hotting Up

Paid Content Consumer Deep Dive The Emergence Of A Sophisticated Audience

The Death of the Monthly Active User Redefining User Metrics For The App Era

Spotify User Profile An Increasingly Mainstream Yet Digitally Sophisticated Audience

Soundcloud User Profile Male Dominated Music Sophisticates

State Of The YouTube Music Economy Growing Tensions As Worldviews Collide

Streaming Music Discovery When The Journey Becomes The Destination

Mobile App Economy Forecast 2015-2020 The Emergence Of A Mature Market

Mobile App Payments Fishing For Whales And Minnows

The Mobile App Funnel Benchmarking The Mobile App Customer Lifecycle