The Mobile App Funnel Benchmarking The Mobile App Customer Lifecycle
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App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps. The app funnel is emerging as one of the most important business analysis frameworks for the app economy and understanding it is crucial to driving successful user engagement, conversion and retention.
Companies mentioned in this report: Customer.io, WhatsApp, Threads, Segment.com