Mobile App Payments Fishing For Whales And Minnows

of mobile app revenue is concentrated in of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their small number means that they make precarious foundations for the market. In a similar manner to the music industry, a large part of total revenue is driven by a small number of super-fans, while the vast majority of mainstream consumers remain free users. As a result any behavioral change among the small body of buyers has the power to shape the entire global app economy.

Companies mentioned in this report: Apple, Google, KING

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