emerging markets Reports from MIDiA Research

Reports: emerging markets

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

YouTube Music Curators
Media Assets or Next-Gen Labels?

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Report by Zach Fuller

13 Dec 2019

£3,000.00 excl. VAT

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

Africa and Asia Music Repertoire Shares

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Report by Mark Mulligan

14 Jan 2019

£5,000.00 excl. VAT

music repertoire. africa

This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of...

Advertising in China
Reaching the Most Digitally Savvy Consumers

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Report by Georgia Meyer

24 Jul 2018

£3,000.00 excl. VAT

music streamers

messaging app users

video subscribers

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese...

Emerging Music Markets
Streaming’s Third Wave

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Report by Mark Mulligan

9 Jul 2018

£2,000.00 excl. VAT

emerging markets

sub-saharan africa

With streaming growth set to slow in mature western markets by 2019, the next wave of fast growth will come from a mixture of mid-tier markets such as Mexico, Brazil, Japan and Germany. Beyond that, the...

TV and Video Advertising
The Shift to Digital

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Report by Tim Mulligan

29 Jun 2018

£3,000.00 excl. VAT

social video advertising

OTT video advertising

The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining...

Tencent Tech Investment
Pursuing Aggressive Growth in the West

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Report by Alistair Taylor

29 May 2018

£3,000.00 excl. VAT

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other...

India and China Media Trends 2018

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Report by Zach Fuller

18 May 2018

£3,000.00 excl. VAT

China music industry

India music industry

China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content, based upon their...

2018 India SVOD Consumer Deep Dive

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Report by Tim Mulligan

11 May 2018

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India has seen a dramatic rise in engagement with premium video services, fuelled by a combination of mass adoption of mobile technology and rapidly rising disposable incomes. However, India’s SVOD...

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

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Report by Alistair Taylor

30 Apr 2018

£3,000.00 excl. VAT

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company....

Profiling Chinese and Indian Gamers

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Report by Karol Severin

18 Apr 2018

£3,000.00 excl. VAT

gamer behaviour

gamers in india

gamers in china

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable...

The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

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Report by Tim Mulligan

10 Apr 2017

streaming subscriptions

SVOD Global trends

Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the...

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

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Report by Tim Mulligan

30 Jun 2016

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services...

State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

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Report by Tim Mulligan

28 Apr 2016

£1,000.00 excl. VAT

YouTube Channels

video streaming

The 20,000 Foot View The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America...

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Report by Leo Morel

31 Mar 2016

The 20,000 Foot View Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical...

Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

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Report by Tim Mulligan

2 Jul 2015

Physical ownership

emerging markets

The 20,000 Foot View It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium...