Reports: emerging markets

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Africa and Asia Music Repertoire Shares

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Mark Mulligan
This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of the countries covered. Companies and brands mentioned in this report: Apple Music, Avex, AWA Music, Boomplay, Cashtime, Chocolate City, Deezer, D-Hits, Emperor, Empire Mates Entertainment (E.
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Profiling Chinese and Indian Gamers

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Karol Severin
Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than 50% penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.
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The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

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Tim Mulligan
Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a 20% increase in SVOD service availability in 2016.
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State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

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Tim Mulligan
The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia over indexing on the number of views in relation to subscribers.
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Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

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Tim Mulligan
It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older generations and as a unique consumer experience for Digital Natives.
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