Ownership to Access, And Back Physical Ownership Acquires A New Value In The Digital Era

Tim Mulligan

July 2015

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older generations and as a unique consumer experience for Digital Natives. For a generation raised on purely digital offerings the exceptionalism of a DVD or Vinyl is in itself a consumer experience worth paying a premium for.

Companies mentioned in this report: Netflix, Sky

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