Blog: Alex Cooper

Call Her Daddy’s Alex Cooper has launched her own podcast network. A subsidiary of Trending , the media company Cooper launched earlier this year, The Unwell Network is targeting Gen Z audiences. In addition to producing both scripted and unscripted podcasts, the network will also explore live events.

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists are using every tool, including podcasts, to build engaged audiences and amplify their discoverability.