Alex Cooper blog by MIDiA Research

Blog: Alex Cooper

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators

Blog post by Annie Langston

16 Aug 2023

Alex Cooper

Spotify

gen z

Call Her Daddy’s Alex Cooper has launched her own podcast network. A subsidiary of Trending , the media company Cooper launched earlier this year, The Unwell Network is targeting Gen Z audiences. In...

Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Blog post by Annie Langston

19 Jul 2023

Spotify

Audio

Marketing Strategy

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists...

How Meghan’s Spotify departure signifies the platform’s strategic shift

Blog post by Annie Langston

21 Jun 2023

Spotify

Meghan Markle

YouTube

In late 2020, Prince Harry and Meghan Markle ’s Archewell Studios signed a multi-year exclusive podcast deal with Spotify, reportedly worth over $20 million. Now, after one season of Markle’s podcast...